Zara Ward
Cheshire
Summary
Marketing MSc Graduate with a passion for brand storytelling, customer engagement and data-driven campaigns. Experienced in visual merchandising, trend analysis and social media-drive retail marketing. Currently excelling in a leadership role at Boots, driving sales through strategic promotions, branding initiatives, and consumer insights. Eager to bring fresh, creative marketing strategies to a dynamic brand.
Overview
7
7
years of professional experience
11
11
years of post-secondary education
Work History
Assistant Manager
Boots UK
Macclesfield, Cheshire East
10.2024 - Current
- Tracked and analysed customer insights, using data-driven decisions to optimise merchandising and boost sales performance.
- Executed in-store marketing campaigns, leveraging social media trends and seasonal product placements to increase foot traffic and revenue.
- Lead and train a team to execute brand initiatives, collaborate with brand representatives and track KPIs to improve conversion rates and overall store performance.
- Provide excellent customer service leading to repeat business and customer loyalty.
Customer Advisor
Boots UK
10.2021 - 09.2025
- Provided exceptional customer service while supporting stock management, sales promotions and merchandising.
- Created and maintained the 'Staff Favourites' fragrance display, boosting engagement and sales.
- Led the store to 3rd place in a national fragrance incentive through creative marketing, team motivation and effective product promotion.
- Designed the 'Hot-Season Heroes' display, featuring trending and staff-recommended products to increase interaction and revenue.
- Collaborated closely with colleagues to resolve complex customer issues swiftly.
Camp Counsellor and Swimming Instructor
Camp America
06.2018 - 08.2018
- Improved campers social interaction skills with regularly schedule group games and events.
- Supervised and mentored international campers, fostering leadership, adaptability and teamwork.
- Achieved National Pool Lifeguard Qualification (NPLQ) with AED and First Aid.
Education
Master of Science - Marketing
University of Liverpool
Liverpool 09.2021 - 09.2023
Bachelor of Science - Psychology
University of Liverpool
Liverpool 09.2018 - 06.2021
A-Levels - Religious Studies (A), Psychology (B), EPQ (B), Maths (C)
Alderley Edge School for Girls
Alderley Edge, Cheshire East 09.2015 - 06.2017
GCSEs - 11 A*-C
Alderley Edge School for Girls
Alderley Edge, Cheshire East 09.2010 - 06.2015
Skills
- Visual merchandising and product placement
- Creativity and trend analysis
- Organisational excellence
- Attention to detail
- Leadership and collaborative teamwork
- Adaptability and problem solving
Accomplishments
- IEUK 2024: Business, Operations and Marketing On Demand
- Gained insight into digital marketing strategies and brand growth
July 2024 - Bright Network
References
References available upon request.
Timeline
Assistant Manager
Boots UK
10.2024 - Current
Customer Advisor
Boots UK
10.2021 - 09.2025
Master of Science - Marketing
University of Liverpool
09.2021 - 09.2023
Bachelor of Science - Psychology
University of Liverpool
09.2018 - 06.2021
Camp Counsellor and Swimming Instructor
Camp America
06.2018 - 08.2018
A-Levels - Religious Studies (A), Psychology (B), EPQ (B), Maths (C)
Alderley Edge School for Girls
09.2015 - 06.2017
GCSEs - 11 A*-C
Alderley Edge School for Girls
09.2010 - 06.2015
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