Hi, I’m
Zak Ali
Slough,Berkshire
Summary
Versatile and ambitious multi-talented marketing professional with background in developing digital marketing strategies and completing market research. Creative, friendly and communicative team player. Proven success in crafting SEO-optimized written content that improves online rankings.
Overview
8
years of professional experience
24
years of post-secondary education
1
Certification
Work history
PerfectPays LTDLondon
Marketing Director
2023.07 - Current (2 education.years_Label & 11 education.months_Label)
Job overview
- Orchestrated collaborative ventures with national TV and radio networks, devising compelling advertising campaigns and strategic initiatives for a groundbreaking product
- Pioneered a comprehensive worldwide marketing initiative within the dynamic payments industry
- Developed and deepened professional relationships with vendors, negotiated contracts and monitored performance.
- Collaborated closely with sales and marketing teams to optimize efficiency and seize opportunities in the evolving marketplace.
- Maximized branding exposure, customer traffic and sales by developing and executing effective marketing programs.
- Analyzed sales reports to identify trends and update strategies.
- Put together leading-edge digital marketing, social media and SEO strategies.
- Fostered enduring partnerships with affiliated firms through sustained and effective communication
Perfect Payments LTDLondon
Head of Corporate Strategy / Marketing Content Writer
2023.01 - 2023.07 (6 education.months_Label)
Job overview
- Collaborated with national TV and radio networks to develop advertising campaigns and devise effective strategies for promoting groundbreaking products.
- Leading an international marketing campaign that leverages inventive copywriting and advanced advertising techniques.
- Crafted custom-tailored content and expertly composed copy for various professional correspondences, websites, and email communications
- Maintaining relationships with partner companies via consistent communication
- Developed key word and SEO guidelines to boost web traffic.
- Interpreted brand guidelines to create copy to exact briefs.
- Wrote marketing articles to promote product and services.
- Working closely with sales and marketing to reach deadlines efficiently and capture the current market.
UK Parking and Design GroupHounslow
Security Control Room CCTV Manager
2022.01 - 2022.12 (11 education.months_Label)
Job overview
- Employing cutting-edge camera equipment and surveillance facilities to conduct routine digital patrolsof important and high-value structures and locations
- Responding to a volatile work environment, dealing with customer queries whilst maintainingunwavering professionalism
- Taking on the role of an educator, training new team members on security protocols and both physicaland digital procedures to enhance operational efficiency and safety on site
- Overseeing the controlled entry and exit of vehicles at diverse parking facilities, ranging from hotelsand office complexes to airport parking sites.
The Best Connection Employment GroupEgham
Site Manager
2021.11 - 2022.01 (2 education.months_Label)
Job overview
- Directed a workforce of 15-30 warehouse personnel in the collection, careful packaging, and safetransportation of delicate products, while conducting regular quality assessments
- Facilitated the onboarding of fresh recruits, imparting knowledge on the use of electronic handhelddevices and helping them assimilate into the facility's operations and their specific roles within thewarehouse
- Responsible for motivating workers to meet productivity goals as well as their deadlines in a timelymanner.
Supreme Guarding servicesHeathrow
Security Team Leader
2021.06 - 2021.10 (4 education.months_Label)
Job overview
- Dealt with phone communications, skillfully managed guest luggage, and addressed the expectations of our esteemed guests, ensuring their satisfaction throughout their stay.
- Supervised and orchestrated a team, streamlining the orderly departure of guests following their 11-day quarantine period during the height of the Covid-19 pandemic.
- Personally spearheaded customer care and inquiries, adeptly handling both telephone conversations and in-person interactions, consistently upholding the professional image of my employer.
- Assumed the critical role of verifying guests' COVID-19 test results and facilitating their smooth departure from the premises, upholding the safety and security standards of the organization.
- Established effective access control systems, logging staff and visitor movement for accurate site records.
Air Courier InternationalSlough
Clerical Officer
2015.06 - 2015.07 (1 education.month_Label)
Job overview
- Oversaw the logistical coordination of critical product shipments and valuable cargo, encompassing both imports and exports
- Assumed the role of diligent investigator, scrutinizing the contents of incoming packages to ensure compliance and security
- Utilized advanced data entry software to accurately record quantitative details of items, meticulously tracking their arrivals and departures at the facility
- Personally handled the delicate and high-value merchandise, employing manual techniques to ensure their safe and secure transportation.
- Distributed reports and correspondence to enhance internal communications.
- Leveraged proficiency in Microsoft Office Suite applications to manage diverse clerical tasks.
Education
Queen Mary UniversityLondon
Bachelor's from English Literature and Creative Writing
2018.09 - 2021.06 (2 education.years_Label & 9 education.months_Label)
University overview
- Member of Football, Muay Thai and Competitive Gaming Society(s).
Slough and Eton Business and Enterprise CollegeSlough
A-Levels from English Literature
2016.09 - 2018.07 (1 education.year_Label & 10 education.months_Label)
University overview
- English Literature A*-C
- Went on to study this further at University
Slough and Eton, Business and Enterprise CollegeSlough
A-Levels from Sociology
2016.09 - 2018.07 (1 education.year_Label & 10 education.months_Label)
University overview
- Sociology A*-C
Slough and Eton Business and Enterprise CollegeSlough
A-Levels from Philosophy, Ethics and Religion
2016.09 - 2018.07 (1 education.year_Label & 10 education.months_Label)
University overview
- Philosophy, Ethics and Religion A*-C
Slough and Eton Business and Enterprise CollegeSlough
GCSEs from Additional Science
2014.09 - 2016.06 (1 education.year_Label & 9 education.months_Label)
University overview
- Additional Science A*-C
Slough and Eton Business and Enterprise CollegeSlough
GCSEs from English Literature
2014.09 - 2016.06 (1 education.year_Label & 9 education.months_Label)
University overview
- English Literature A*-C
Slough and Eton Business and Enterprise CollegeSlough
GCSEs from English Language
2014.09 - 2016.06 (1 education.year_Label & 9 education.months_Label)
University overview
- English Language A*-C
Slough and Eton, Business and Enterprise CollegeSlough
GCSEs from Science
2014.09 - 2016.06 (1 education.year_Label & 9 education.months_Label)
University overview
- Science A*-C
Slough and Eton, Business and Enterprise CollegeSlough
GCSEs from Maths
2014.09 - 2016.06 (1 education.year_Label & 9 education.months_Label)
University overview
- Maths A*-C
Slough and Eton, Business and Enterprise CollegeSlough
GCSEs from Graphic Design
2014.09 - 2016.06 (1 education.year_Label & 9 education.months_Label)
University overview
- Graphic Design A*-C
Slough and Eton, Business and Enterprise CollegeSlough
GCSEs from Business Studies
2014.09 - 2016.06 (1 education.year_Label & 9 education.months_Label)
University overview
- Business Studies A*-C
Slough and Eton, Business and Enterprise CollegeSlough
GCSEs from History
2014.09 - 2016.06 (1 education.year_Label & 9 education.months_Label)
University overview
- History A*-C
Slough and Eton, Business and Enterprise CollegeSlough
GCSEs from Religious Studies
2014.09 - 2016.06 (1 education.year_Label & 9 education.months_Label)
University overview
- Religious Studies A*-C
Skills
- Campaign planning
- Project oversight
- Market research
- Strategic marketing
- Social media engagement
- Creative and innovative
- Relationship building
- Natural leader
- Strong time management
- Exceptional copywriter
- Social media expert
- Product marketing specialist
- Policy development
- Workflow planning
- Creative writing
- Microsoft Word
- Customer Service
- Organizational Skills
- Typing
- Excel
- Word (10 years)
- Microsoft Excel
- Management (3 years)
- Technical Writing
- Content Development
- Recruiting and hiring
- Daily operations
Certification
- Tutoring my younger sibling/cousins
- Creative writing (8 years)
- Technical Writing (8 years)
- Mentoring (5 years)
- Media Management
- Website Writing (3 years)
- B2B marketing
- Marketing
- Email marketing
- Content creation
- Microsoft Excel
- Social media marketing
- Marketing, Advertising & Public Relations (3 years)
- Certifications and Licenses
- Emergency First Aid at Work June 2021 to Present - Trained in First Aid.
Interests
Outside of work, my interests include
- Weightlifting
- Boxing
- Martial arts
- Chess
- Football
I am known for my spirited, direct approach and a strong willingness to go the extra mile whenever I can, particularly in high-pressure scenarios. Choose to bring me on board, and you won't regret it.
Additional Information
- Willing to relocate: Anywhere
Languages
English
Native
Punjabi
Upper intermediate
Urdu
Upper intermediate
Timeline
Marketing Director
PerfectPays LTD
2023.07 - Current (2 education.years_Label & 11 education.months_Label)
Head of Corporate Strategy / Marketing Content Writer
Perfect Payments LTD
2023.01 - 2023.07 (6 education.months_Label)
Security Control Room CCTV Manager
UK Parking and Design Group
2022.01 - 2022.12 (11 education.months_Label)
Site Manager
The Best Connection Employment Group
2021.11 - 2022.01 (2 education.months_Label)
Security Team Leader
Supreme Guarding services
2021.06 - 2021.10 (4 education.months_Label)
Queen Mary University
Bachelor's from English Literature and Creative Writing
2018.09 - 2021.06 (2 education.years_Label & 9 education.months_Label)
Slough and Eton Business and Enterprise College
A-Levels from English Literature
2016.09 - 2018.07 (1 education.year_Label & 10 education.months_Label)
Slough and Eton, Business and Enterprise College
A-Levels from Sociology
2016.09 - 2018.07 (1 education.year_Label & 10 education.months_Label)
Slough and Eton Business and Enterprise College
A-Levels from Philosophy, Ethics and Religion
2016.09 - 2018.07 (1 education.year_Label & 10 education.months_Label)
Clerical Officer
Air Courier International
2015.06 - 2015.07 (1 education.month_Label)
Slough and Eton Business and Enterprise College
GCSEs from Additional Science
2014.09 - 2016.06 (1 education.year_Label & 9 education.months_Label)
Slough and Eton Business and Enterprise College
GCSEs from English Literature
2014.09 - 2016.06 (1 education.year_Label & 9 education.months_Label)
Slough and Eton Business and Enterprise College
GCSEs from English Language
2014.09 - 2016.06 (1 education.year_Label & 9 education.months_Label)
Slough and Eton, Business and Enterprise College
GCSEs from Science
2014.09 - 2016.06 (1 education.year_Label & 9 education.months_Label)
Slough and Eton, Business and Enterprise College
GCSEs from Maths
2014.09 - 2016.06 (1 education.year_Label & 9 education.months_Label)
Slough and Eton, Business and Enterprise College
GCSEs from Graphic Design
2014.09 - 2016.06 (1 education.year_Label & 9 education.months_Label)
Slough and Eton, Business and Enterprise College
GCSEs from Business Studies
2014.09 - 2016.06 (1 education.year_Label & 9 education.months_Label)
Slough and Eton, Business and Enterprise College
GCSEs from History
2014.09 - 2016.06 (1 education.year_Label & 9 education.months_Label)
Slough and Eton, Business and Enterprise College
GCSEs from Religious Studies
2014.09 - 2016.06 (1 education.year_Label & 9 education.months_Label)