Zainab Sheth

• Directed the production and delivery of bids and tenders, taking full ownership of response drafts, managing PQQ-type documents, and supporting major panel tenders.
• Acted as a trusted BD advisor, building strong relationships with partners and key stakeholders across the RE Group to support individual client meetings and pitch document creation.
• Created, managed, and optimised marketing collateral, content, and multi-channel campaigns.
• Led the creation of case studies, credentials, and testimonials. Collaborated with the design and digital team to produce capability statements and client-facing materials aligned with brand identity.
• Championed the use of technology platforms, optimising the central CRM (InterAction) and credentials repository (Foundation) to support BD activities and secure business opportunities.
• Partnered with the Business Development Manager (BDM) to develop, implement, and review targeted BD plans for practice groups, tracking opportunities from large campaigns, included extensive experience partnering with senior stakeholders to execute strategic marketing and communications plans, elevating service line profiles and supporting successful mandate acquisition.
• Maintained and updated Real Estate Group webpages, ensured the BD Hub remained searchable and up-to-date, and tracked developments across key service lines.
• Collaborated with the BDM and Internal Communications team to draft internal communications regarding campaigns, initiatives, and upcoming events. Handled ongoing day-to-day (BAU) business development tasks.

• Collaborated closely with the Director of Business Development and Marketing to effectively execute the firm-wide business development and marketing strategy.
• Aligned business development efforts with the goals of the Napthens Group across the various businesses.
• Formulated and executed comprehensive business development and marketing plans for Corporate, Residential Client and Commercial departments which included delineating strategic objectives, competitor analysis, introduction of new services, and actionable steps.
• Directed end-to-end project lifecycle for marketing initiatives and client-focused campaigns, ensuring on-time and on-budget delivery.
• Collaborated closely with senior partners and business leaders to identify key growth opportunities, leveraging market analysis and competitive insights to inform strategy.
• Managed a team of marketing professionals, overseeing all aspects of campaign execution, budget management, and resource allocation to ensure project success.
• Collaborated with the wider team to develop compelling proposals, RFP responses and tailored collateral for major client wins and panel opportunities.
• Designed integrated campaigns including, content, social media, events, email and thought leadership pieces.
• Managed the firm’s online presence, leveraging effective digital marketing strategies to drive engagement and generate leads.
• Worked cross-functionally to ensure brand consistency and embed marketing awareness throughout fee-earners and internal stakeholders via workshops and guidance sessions.
• Developed a client insight framework that informed new service offerings and shaped targeted campaigns across commercial, corporate and private client teams.
• Spearheaded departmental initiatives to drive the firm’s growth and enhance market presence.
• Directed digital marketing efforts, optimising SEO and PPC campaigns to enhance online visibility and engagement.
• Successfully coordinated and managed client and industry events, including seminars, conferences, and networking sessions for stakeholders across the Napthens Group.
• Worked alongside the PR team to boost the firm's presence in both legal and regional press.

• Lead on the development and implementation of business development plans, maintaining market/competition awareness, and executing strategies to increase market share levels.
• Co-ordinated closely with partners within the Corporate, Real Estate, Residential Conveyancing and Commercial Departments to create objectives, perform competitor analysis and drive the introduction of new products and services.
• Cultivated strong relationships with internal teams and external partners to ensure cohesive and effective marketing efforts.
• Implemented a new target sales pipeline for each department to maximise revenues in line with targets/KPIs.
• Liaised closely with the leadership team to ensure progress levels align with the overall corporate strategy.
• Created impactful capability documents, pitch documents and bids / proposals to expand the firm's client portfolio.
• Developed a firm-wide content calendar aligned with legal and business trends, enhancing thought leadership positioning.
• Co-ordinated events, seminars, and conferences to enhance the firms brand visibility and foster valuable connections.
• Managed multiple marketing projects simultaneously, ensuring timely delivery and alignment with business goals.
• Managed the firm's online presence and leveraging digital marketing strategies to drive engagement and generate leads.
• Strategically devised and executed digital marketing campaigns tailored to the specific needs and objectives

of the Napthens Group.

• Generated high-quality leads through targeted digital marketing initiatives, effectively driving business growth

and client acquisition for the firm’s various departments.

• Monitored competitors’ activities, implementing counteractions and executing plans to foster key account

growth.

• Organised and led client events, fostering meaningful connections and enhancing the firm's reputation in the

industry.

• Cultivated and maintained relationships with key stakeholders and industry partners to identify and capitalise

on new opportunities.