Summary
Overview
Work history
Education
Skills
Certification
Languages
Timeline
Generic

Zainab Shahid

Watford,United Kingdom

Summary

I am a results-oriented marketing professional with a proven ability to drive engagement and revenue growth through targeted, data-led campaigns. My achievements include boosting social media performance at MDXSU and JSM Group by creating compelling, platform-specific content, including high-performing LinkedIn and Instagram strategies. I have extensive experience producing internal and external communications, from video content to branded visual assets, that align with business goals. I excel in developing strategic partnerships, fostering strong stakeholder relationships, and executing campaigns that resonate with diverse audiences. With strong organisational skills, attention to detail, and a collaborative mindset, I consistently deliver impactful initiatives that support long-term objectives.

Overview

2
2
years of professional experience
3
3
years of post-secondary education
1
1
Certification

Work history

Marketing and communications coordinator

JSM Group Ltd
Potters Bar, Hertfordshire
03.2025 - Current
  • Produced high-impact internal and external communications, including video content and branded visual assets, used daily to inform, engage, and align teams across the business.
  • Owned and executed the company's LinkedIn content strategy, growing engagement and brand presence by aligning posts with audience interests and industry trends.
  • Delivered data-led insights to shape and refine marketing efforts, ensuring communications remained effective, targeted, and measurable.
  • Built strong working relationships with industry experts and internal stakeholders, ensuring messaging was authentic, informed, and aligned with business objectives.

Enterprise and Events Coordinator

Middlesex University Student's Union
Hendon
04.2024 - 10.2024
  • Led the planning and execution of impactful campaigns, including Welcome, Graduation, and Elections, driving engagement and participation across the student body.
  • Designed and implemented revenue-generating strategies through sponsorships, advertising, and branded merchandise, meeting and surpassing income goals.
  • Collaborated with commercial partners to deliver seamless on-site activations, ensuring brand alignment and campaign success.
  • Maintained strong client relationships, using feedback and data analysis to optimise campaign performance and deliver measurable outcomes.
  • Analysed campaign data and created detailed reports for the organisation's archive and to provide valuable insights to clients.

Income & Partnership Coordinator (Merchandise)

Middlesex University Student Union
Hendon, Hertfordshire
01.2023 - 04.2024
  • Coordinated the delivery of Middlesex University's merchandise contract, successfully maximising sales through strategic planning and execution.
  • Promoted merchandise through both online and offline channels, collaborating with the communications and marketing team to develop engaging promotional content.
  • Conducted regular research and analysis to align the merchandise range with student feedback and evolving demand, ensuring relevance and appeal.


Education

Bachelor's degree - Film and Television Production

University of Hertfordshire
09.2019 - 09.2022

Skills

  • Adaptability
  • Communication
  • Video editing
  • Microsoft office / Excel
  • Team building
  • Leadership

Certification

  • Google Digital Garage - Fundamentals of Digital Marketing


Languages

Urdu
Fluent
Punjabi
Beginner

Timeline

Marketing and communications coordinator

JSM Group Ltd
03.2025 - Current

Enterprise and Events Coordinator

Middlesex University Student's Union
04.2024 - 10.2024

Income & Partnership Coordinator (Merchandise)

Middlesex University Student Union
01.2023 - 04.2024

Bachelor's degree - Film and Television Production

University of Hertfordshire
09.2019 - 09.2022

Similar Profiles

Create profile
Zainab Shahid