Zainab Arobieke
Digital Journey & Content Executive
Lincoln,Lincolnshire
Summary
Innovative and consumer-centric Digital Journey & Content Executive with a passion for designing seamless, data-driven digital experiences that enhance consumer satisfaction and business growth. Experienced in managing digital ecosystems, optimising content within CMS platforms, and ensuring every touchpoint delivers a consistent and frictionless journey.
Combines a strong creative instinct with analytical thinking, demonstrating flexibility, cultural awareness, and the ability to thrive across global markets and time zones. Known for proactively identifying digital opportunities, acting on behalf of consumers, and delivering content that balances creativity with measurable business impact.
Overview
6
6
years of professional experience
Work History
Freelance Content Creator
Zaynaro
Lincoln, Lincolnshire
01.2022 - 10.2025
- Created engaging short-form content across TikTok, Instagram Reels, and YouTube Shorts, consistently meeting evolving platform trends.
- Leveraged data insights to refine creative direction, achieving measurable growth in views, engagement, and audience retention.
- Self-sufficiently managed publishing schedules and creative production pipelines within content systems.
- Identified digital innovation opportunities to enhance storytelling and community engagement.
Content Creative Lead
Serah Kassim
Lagos
07.2023 - 08.2024
- Delivered consistent digital storytelling across social, e-commerce, and campaign platforms, achieving 35% growth in engagement.
- Managed full content deployment cycles in CMS and social tools, ensuring brand alignment and on-time execution.
- Analysed user journeys and behaviours to identify friction points and propose actionable improvements.
- Supported end-to-end digital solution design—user story writing, testing, and post-launch analytics.
- Collaborated across creative, marketing, and technical teams to maintain a unified brand narrative.
Content Creator/Content Researcher
Kontent people
Lagos
09.2021 - 12.2022
- Researched digital consumer insights to inform brand campaigns and content strategy.
- Produced and optimised creative assets across web and social platforms for diverse international audiences.
- Acted as a voice of the consumer, recommending data-based content improvements to improve UX and engagement.
Social Media Manager
Serah Kassim
Lagos
02.2020 - 01.2021
- Increased organic reach by 60% and engagement through refined storytelling and streamlined content flow.
- Implemented a digital content calendar and streamlined deployment, reducing delays and errors.
- Adapted to shifting business and campaign priorities while maintaining performance consistency.
Education
MSc - Fashion Management
University of Lincoln
09/2024 - 09/2025
BSc - Microbiology
University of Ilorin
09/2015 - 09/2018
Skills
Digital Journey Optimisation
Content Management Systems (CMS)
Consumer-First Thinking
Analytics & Insight Interpretation
Cross-Functional Collaboration
Innovation & Digital Mindset
Data-Driven Decision Making
Social & Web Content Strategy
Adaptability & Flexibility
Timeline
Content Creative Lead
Serah Kassim
07.2023 - 08.2024
Freelance Content Creator
Zaynaro
01.2022 - 10.2025
Content Creator/Content Researcher
Kontent people
09.2021 - 12.2022
Social Media Manager
Serah Kassim
02.2020 - 01.2021
MSc - Fashion Management
University of Lincoln
09/2024 - 09/2025
BSc - Microbiology
University of Ilorin
09/2015 - 09/2018