Zainab Adetona

Hired to work on uber and Canada post in assisting the planning team in creating innovative digital

media strategies and campaign input.

• Monitoring & negotiating proposals with media partners alongside the Digital Senior Analyst
• Work with our partner to provide technical specs for all digital campaigns
• Inputting digital campaigns in Prisma after final approval from the client and ensuring taxonomy is followed
• Creation of the trafficking sheet with the extract of Prisma tactics and work with thecreative agency to populate creative & URL details

• Enhanced research accuracy by diligently collecting and analyzing data from various sources.
• Assisted in the completion of research projects, conducting literature reviews and gathering relevant information.
• Streamlined data organization by developing efficient spreadsheets and databases for easy access and analysis.
• Contributed to the publication of research findings, co-authoring articles in peer-reviewed journals.
• Improved data quality by meticulously reviewing and cleaning datasets before analysis.

Hired to spearhead the market activation of priority campaigns for getcarbon ( a fintech company) key sectors, driving impactful go-to-market initiatives to boost pipeline and revenue. Aiming to elevate the brands in the African market through strategic and results-oriented marketing efforts.

• Collaborated with cross-functional teams to develop and execute high-impact B2B marketing campaigns, resulting in a 25 % increase in pipeline and revenue.
• Led the activation of omni-channel marketing strategies, enhancing external visibility for priority sectors and driving internal education initiatives.
• Conducted market research to inform sales and marketing efforts, identifying key opportunities for innovation and growth.
• Successfully organized and executed webinars, in-person, and hybrid events, leveraging diverse tools and formats for maximum engagement.