Zaina Abu Al Ragheb
Milton Keynes,UK
Overview
8
8
years of professional experience
Work history
Sr. Audience Insights Strategist
Uber
London
09.2023 - Current
- Partner with Sales, Product, Ad Operations, Data Science and Engineering to activate and optimise audience segments across Mobility and Delivery platforms
- Analyse internal datasets to generate actionable audience insights and data-driven recommendations for client pitches and campaign strategy
- Collaborate with Account Management, Operations and Engineering to ensure successful campaign launches and ongoing optimisation
- Lead and manage a team of five, driving performance improvements and fostering a high-performing, collaborative culture
Content & Data Specialist II
TWITTER
London - Remote
01.2019 - 02.2023
- Supported establishment of Saudi Arabia, UAE, and Egypt markets through publication of 800+ localized topics.
- Reviewed Arabic content to enhance linguistic quality and cultural relevance.
- Collaborated with product data science and engineering teams on feature launches and taxonomy updates.
- Assisted in expanding ad targeting to new markets (India, Turkey, Japan) and facilitated data integration.
- Oversaw data labelling processes and taxonomy audits to enhance classification accuracy and topic performance.
Digital Media Executive
Domino's Pizza Corporate
Milton Keynes
06.2018 - 01.2019
- Assisted in developing and managing digital marketing campaigns across Meta, Twitter, LinkedIn, and Snapchat.
- Supported the oversight of social media strategies and budgets.
- Monitored online media trends to stay informed about developments and competitors.
- Aided in the evaluation of client and campaign data for improved decision-making.
- Helped build strong relationships with key internal and external teams to secure necessary resources for effective campaign delivery.
Education
Bachelor of Science - Marketing
Al-Ahliyya University
Skills
- Productivity Tools: JIRA, Salesforce
- Software Suites: SQL
- Market research
- Analytical forecasting
Languages
English
Fluent
Arabic
Fluent
Timeline
Sr. Audience Insights Strategist
Uber
09.2023 - Current
Content & Data Specialist II
TWITTER
01.2019 - 02.2023
Digital Media Executive
Domino's Pizza Corporate
06.2018 - 01.2019
Bachelor of Science - Marketing
Al-Ahliyya University