Yuxi Zhu
Manchester,UK
Summary
Strategic Senior Digital Marketing Manager with 7+ years of hands-on experience driving growth across key channels, including CRM, Affiliates, Influencer, Paid Media, and Social. Proven ability to lead cross-functional teams, manage multi-million-pound budgets, and optimise performance through data-driven insights. Proficient in tools such as GA4, Looker Studio, SQL, and Google Ads. Certified in leadership and project management, with a strong track record of boosting customer retention and lifetime value through innovative, channel-specific strategies.
Overview
7
7
years of professional experience
1
1
CMI Level 5 Diploma in Leadership and Management
6
6
Channels with hands on experience
8
8
People directly managed
Work history
Global Senior Marketing Manager – Beauty Box
The Hut Group
Manchester, UK
08.2024 - 06.2025
- Led development of subscriber personas and mapped customer journeys to identify pain points and content gaps, enabling tailored communications across touchpoints to enhance retention and maximize LTV.
- Led cross-functional and regional teams to deliver 3+ new box launches per month with cohesive cross-channel activation plans for UK, EU and MENA markets.
- Streamlined workflows & timelines across trade, channels, brand/creative teams to enhance collaboration and efficiency.
- Collaborated with data team to analyze subscription customer lifetime value, uncovering key differences between subscriber and non-subscriber behaviours, and developed cross-selling strategies to boost overall LTV by 4.6%.
- Managed global beauty box marketing budgets including phasing, forecasting and reforecasting and led channel activation planning aligned with resource allocation.
- Tracked, measured, and reported on performance of all marketing campaigns, and advised on optimization to meet COS/ROAS/CAC targets.
- Collaborated with Brand and Creative teams to ensure content and visuals align with brand guidelines and tone of voice.
Senior Marketing Manager
The Hut Group
Manchester, UK
09.2022 - 07.2024
- Defined marketing strategy, set KPIs, managed budgets, and optimized campaign performance.
- Set up first commercial marketing team, contributing 5% of regional revenue in 2 years by offering various marketing packages to help brands grow awareness and market share.
- Led 8-member channel marketing team to execute high-impact promotional campaigns across Affiliates, Influencer, PPC, CRM, App, and Social channels, enhancing customer engagement and experience.
- Monitored and reported campaign performance and advised channel teams on optimization plans.
Marketing Manager
The Hut Group
Manchester, UK
07.2021 - 08.2022
- Partnership management: Worked on affiliate and influencer channels and developed 100+ new partnerships and local agencies to optimize performance in one year.
- CRM marketing: Optimized 50+ automated email workflows, enhancing customer journey efficiency and driving 0.5ppt uplift in retention rate.
- Project management: Identified new opportunities and launched new e-commerce marketplace on WeChat and TikTok and achieved double digit growth YoY.
- Loyalty management: Designed and launched loyalty program, becoming 2nd biggest revenue driver in 2 years.
Senior Marketing Executive
The Hut Group
Manchester, UK
12.2019 - 06.2021
- CRM Marketing Management: Developed and executed customer-facing newsletters with tailored content for segmented audiences, driving engagement through personalized communication strategies.
- Partnership Management: Recruited and managed 300+ affiliate and influencer partners, closely tracking performance metrics and delivering regular reporting to optimize ROI and campaign effectiveness.
Marketing Executive
The Hut Group
Manchester, UK
10.2018 - 11.2019
- Facilitated cross-functional collaborations between teams leading to better channel coordination.
- Conducted competitor analysis of online retail beauty platforms for maintaining a competitive edge in the marketplace.
- Supported the creation of digital paid social campaigns, resulting in 25% increase of new leads YoY.
Marketing Analyst
Nielson China
Beijing, China
06.2017 - 09.2017
- Analyzed sales data across key categories and competitors.
- Created visual trackers and reports to support senior decision-making.
Project Management Apprentice
Siemens Logistics LLC
Beijing, China
04.2017 - 06.2017
- Recorded timelines, documents, stakeholders, and key progress and reported back to project managers.
- Managed conversations with cross-department key stakeholders to get required deliverables in time.
Digital Marketing Apprentice
Nestle China
Beijing, China
10.2016 - 04.2017
- Managed corporate brand social media and campaigns.
- Managed Confectionery Business Unit campaigns and worked with team to build digital marketing plans and competitor analysis for New Year promotions.
- Coordinated with 5+ key marketing agencies including Ogilvy and Kantar Media CIC.
Education
MSc - Marketing
University of Durham
Durham 09.2017 - 06.2018
BSc - E-commerce (international Business direction)
University of International Business and Economics
Beijing, China 09.2013 - 05.2018
Skills
- Digital Marketing Strategy & planning
- Project Management & stakeholder engagement
- Data Analysis & visualization
- Cross-functional collaboration & communication
- Budget & performance management
- Customer relationship & loyalty management
- Tools: GA4, Looker Studio, SQL, Google Search Console, Google Ads, Meta ads, Conductor, Content Square
- Influencer partnership building
- E-Commerce strategy
Certification
CMI Level 5 Diploma in Management and Leadership, DISTINCTION, 08/01/24
Quote
Excellence through high standards
Progress through continuous effort.
Success through collaboration
Chinese Proverb
Timeline
Global Senior Marketing Manager – Beauty Box
The Hut Group
08.2024 - 06.2025
Senior Marketing Manager
The Hut Group
09.2022 - 07.2024
Marketing Manager
The Hut Group
07.2021 - 08.2022
Senior Marketing Executive
The Hut Group
12.2019 - 06.2021
Marketing Executive
The Hut Group
10.2018 - 11.2019
MSc - Marketing
University of Durham
09.2017 - 06.2018
Marketing Analyst
Nielson China
06.2017 - 09.2017
Project Management Apprentice
Siemens Logistics LLC
04.2017 - 06.2017
Digital Marketing Apprentice
Nestle China
10.2016 - 04.2017
BSc - E-commerce (international Business direction)
University of International Business and Economics
09.2013 - 05.2018
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