Yusra Saif
Birmingham
Summary
Strategic Marketing Master's graduate with experience in market research, customer insights, and developing growth strategies through digital marketing and entrepreneurial projects. Skilled in analysing markets, identifying customer opportunities, and supporting go-to-market initiatives, with a strong interest in AI-driven technology and business innovation.
Overview
3
3
Languages
6
6
years of post-secondary education
7
7
years of professional experience
Work history
Night Stock Assistant
Primark
Birmingham
2026.03 - 2026.07
- Supported daily operations in fast-paced environment, maintaining high standards for stock presentation and availability.
- Collaborated with colleagues to meet stock management deadlines, ensuring timely replenishment and organisation of inventory.
- Developed insights into customer needs and product trends, contributing to informed decision-making in retail operations.
Administrative Officer Intern
HM Courts & Tribunals Service
Birmingham
2025.06 - 2025.09
- Managed high-priority administrative tasks, ensuring accuracy and timely completion to support operational efficiency.
- Communicated with internal teams and external stakeholders to facilitate collaboration and information sharing.
- Produced accurate documentation and maintained confidential records.
- Explored AI tools to enhance administrative workflows and increase overall productivity.
Content Strategist
Brynels British Millinery
Birmingham
2025.04 - 2025.06
- Created marketing content and recommendations to support brand development.
- Conducted competitor research and analysed customer trends, identifying growth opportunities.
- Reviewed content performance to optimise campaign strategies.
- Supported digital marketing campaigns, enhancing brand visibility and increasing customer engagement.
Director
Styled Out
Birmingham
2020.01 - 2024.09
- Founded and managed online fashion business, enhancing customer relationships and streamlining operations to drive growth.
- Conducted market research to identify fashion trends and customer preferences, informing product development and expanding market reach.
- Analysed customer feedback and sales trends to improve product decisions and customer engagement.
- Managed social media promotion and customer communications, increasing brand awareness and engagement with target audiences.
Education
MSc - Strategic Marketing Management
Aston University
Birmingham 2024.01 - 2025.01
BSc (Hons) - Business & Management
Aston University
Birmingham 2019.01 - 2024.01
Skills
- Market Research
- Customer Insights
- Competitor Analysis
- Digital Marketing
- Campaign Planning
- Customer Relationship Management
- AI & Emerging Technologies
- Business Development
- Go-to-Market Strategy
- Commercial Analysis
- Microsoft Excel & PowerPoint
- Stakeholder Communication
Affiliations
- AI
- Fashion
- Business development
- Entrepreneurship
Languages
English
Native
Arabic
Fluent
Spanish
Elementary
References
References available upon request.
Timeline
Night Stock Assistant
Primark
2026.03 - 2026.07
Administrative Officer Intern
HM Courts & Tribunals Service
2025.06 - 2025.09
Content Strategist
Brynels British Millinery
2025.04 - 2025.06
MSc - Strategic Marketing Management
Aston University
2024.01 - 2025.01
Director
Styled Out
2020.01 - 2024.09
BSc (Hons) - Business & Management
Aston University
2019.01 - 2024.01