YURAN CHEN
Atlanta
Summary
Innovative marketing leader with many years of experience delivering exceptional marketing campaigns, visual merchandising and proficient in planning and executing large-scale collaborative fashion events in Asia (Taiwan Fashion Week, Suit Walk, Style Fest and GQ Man Of The Year). An independent soul with unique aesthetic, willing to take risks and ready to embark on a new chapter in the industry.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
Work History
Client Advisor and Visual support
BALENCIAGA
Atlanta
08.2024 - 12.2024
Visual Merchandiser
MANGO
Atlanta
06.2024 - 08.2024
- Prepare and implement seasonal merchandising presentations and manage new visual merchandising initiatives
- Maintain brand standards for visual presentation, cleanliness, and organization throughout the store to ensure a consistent customer experience
- Execute new item deliveries to ensure garment representation on the floor in full-size runs with proper signage
- Monitor merchandise sell-through and replenishment utilizing sales reports
- Ensure visually appealing and brand-appropriate displays are created and updated to drive sell-through and maximize business
Project Manager Intern
Fender Musical Instruments Corporation
Atlanta
01.2024 - 04.2024
- Company Overview: SCADPRO sponsored course
- Developed concepts pertaining to Fender's 2024 campaign 'The year of the Stratocster'
- Contributed to charrettes, meetings, and making pitches to clients
- SCADPRO sponsored course
Fashion Magazine Editor and Event Planning
GQ Magazine
Taipei
01.2020 - 03.2023
- Curated and edited content calendars for a portfolio of C-suite executive clients in a variety of industries
- Ensured social media content was written in an authentic and individual tone of voice that positioned clients as thought leaders in their industry
- Hit deadlines in accordance with content schedule for timely and relevant posts
- Experience delivering exceptional marketing campaigns and proficient in planning and executing large-scale collaborative fashion events in Asia (Taiwan Fashion Week, GQ Suit Walk, GQ StyleFest)
Visual Merchandiser Intern
K.SINC
Taipei
10.2019 - 12.2019
- Responsible for upholding visual standards and overall aesthetic appearance of the store, fixtures, product, vm tools, and mannequins
- Install window displays, set up walkways, shelving units, and in-store displays
- Work closely with Head of Visuals and retail buyers to align strategic planning of displays and ensure high priority collections are represented appropriately
- Style and create cohesive mannequin looks weekly
- Involved in visual merchandising of new store opening
Education
Master of Fine Arts - Luxury And Brand Management
Savannah College of Arts and Design
Atlanta, GA 09.2022 - 06.2024
Bachelor of Business Administration - Risk Management
Tamkang University
Taipei, Taiwan 09.2018 - 07.2021
Skills
- Collaboration
- Visual Merchandising
- Event Planning
- Social Media Campaigns
- Management
- Adobe InDesign
- Adobe Photoshop
- Adobe Lightroom
- Microsoft PowerPoint
- Microsoft Word
- Microsoft Excel
- Google Analytics 4
Timeline
Client Advisor and Visual support
BALENCIAGA
08.2024 - 12.2024
Visual Merchandiser
MANGO
06.2024 - 08.2024
Project Manager Intern
Fender Musical Instruments Corporation
01.2024 - 04.2024
Master of Fine Arts - Luxury And Brand Management
Savannah College of Arts and Design
09.2022 - 06.2024
Fashion Magazine Editor and Event Planning
GQ Magazine
01.2020 - 03.2023
Visual Merchandiser Intern
K.SINC
10.2019 - 12.2019
Bachelor of Business Administration - Risk Management
Tamkang University
09.2018 - 07.2021
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