Yuqi Wang
Leeds,UK
Summary
Eligible to work in the UK (Student Visa with part-time work permission)
Passionate about technology-driven business solutions and global market expansion
Overview
2
2
years of professional experience
Work history
Strategic Marketing Consultant
Beijing XiaoMaSong Strategic Marketing Consulting Co., Ltd.
Beijing, China
04.2023 - 09.2023
- Conducted in-depth B2B & B2C market research for high-profile clients, identifying growth opportunities and lead generation strategies.
- Managed product launches to enhance market presence.
- Boosted brand positioning by developing comprehensive marketing strategies.
- Identified business opportunities and drove expansion into new markets.
Localization E-commerce Operations UK
TikTok-ByteDance Technology Co., Ltd.
Shanghai, China
04.2023 - 08.2023
- Spearheaded outbound sales prospecting, acquiring and onboarding merchants to TikTok Shop.
- Developed a structured B2B lead generation and conversion funnel, resulting in a 3.75x increase in product adoption.
- Improved sales pipeline efficiency by optimising merchant engagement, increasing conversion from 5% to 20%.
- Built a three-tier communication framework connecting managers, experts, and sellers to enhance long-term retention.
Product Operations
ByteDance Technology Co., Ltd. - Toutiao
Beijing, China
09.2022 - 02.2023
- Launched targeted marketing campaigns, generating over 1M exposures and optimizing conversion rates through audience segmentation.
- Developed and managed content initiatives that improved customer engagement and brand positioning.
Market & Public Sentiment Analyst
Global Public Opinion Big Data Team, CUC
Beijing, China
10.2021 - 05.2023
- Conducted data-driven analysis on market trends, regulatory changes, and competitive landscapes across 10+ industries.
- Led 15+ researches on global energy, technology, education, and geopolitical trends, supporting strategic decision-making.
- Developed insights that helped relevant organisations proactively manage risks and identify expansion opportunities.
Education
MA - Media & Communication
University of Leeds
Leeds 09.2024 -
Bachelor - Communication
Communication University of China
Beijing, China 09.2019 - 07.2023
Timeline
MA - Media & Communication
University of Leeds
09.2024 -
Strategic Marketing Consultant
Beijing XiaoMaSong Strategic Marketing Consulting Co., Ltd.
04.2023 - 09.2023
Localization E-commerce Operations UK
TikTok-ByteDance Technology Co., Ltd.
04.2023 - 08.2023
Product Operations
ByteDance Technology Co., Ltd. - Toutiao
09.2022 - 02.2023
Market & Public Sentiment Analyst
Global Public Opinion Big Data Team, CUC
10.2021 - 05.2023
Bachelor - Communication
Communication University of China
09.2019 - 07.2023
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