Summary
Overview
Work history
Education
Skills
CORE SKILLS
Timeline
Generic

Yunyin Li

LONDON

Summary

Studio and production-focused professional with a fashion background, experienced in coordinating end-to-end shoots, managing pre-production logistics, on-set operations and post-production delivery. Proven ability to work across multiple projects in fast-paced environments, liaising with creative teams, talent and external suppliers to deliver content on time and within agreed timelines and scope.

Overview

7
7
years of professional experience
4
4
years of post-secondary education

Work history

Freelance Production & Content Projects

Freaalance
LONDON
2018.09 - Current

- Independently coordinated end-to-end production for 10–15 small to mid-scale shoots, including scheduling, call sheets, crew coordination and logistics.
- Sourced and liaised with freelance crew (models, HMU, stylists and collaborators), confirming availability and shoot requirements.
- Managed on-set coordination, overseeing shoot flow, logistics and time-keeping.
- Oversaw post-production workflows, coordinating editing, retouching and final asset delivery to deadlines.
- Acted as the main point of contact between clients and creative teams on commercial shoots.

Production & Creative Project Support

Pinkstar Advertising
2019.06 - 2019.09

- Supported production and logistics for creative shoots and photography-led projects within an agency environment, working closely with internal teams and external partners.
- Coordinated with international magazines, photographers and suppliers on publication sourcing, artwork transport, scheduling and delivery timelines.
- Managed procurement and invoice coordination for publication orders, including confirming pricing, internal approvals, payment processing and delivery tracking.

RETAIL OPERATIONS & VISUAL SUPPORT

Soeur / Multi-brand Boutique
LONDON
2022.07 - Current

- Managed weekly stock intake, reconciliation and system checks to ensure accurate asset tracking. - Coordinated packing and returns to the warehouse, following strict documentation and deadlines.
- Supported regular visual merchandising and window display updates in line with brand guidelines. - Ensured product condition and presentation standards were met.

Education

Bachelor of Arts - Styling and Production

London College of Fashion (UAL)
London
2018.09 - 2022.05

Skills

- Adobe Photoshop, Lightroom, Illustrator
- Google Workspace
- Basic Excel / Google Sheets (tracking & scheduling)

- Languages: English/ Chinese/ Cantonese/ Korean/ Japanese

CORE SKILLS

- Production coordination & shoot setup
- Pre-production planning (timelines, call sheets, logistics) - On-set coordination & time-keeping
- Multi-project management in fast-paced environments
- Production paperwork & documentation
- Asset & sample handling
- Cross-functional communication

Timeline

RETAIL OPERATIONS & VISUAL SUPPORT

Soeur / Multi-brand Boutique
2022.07 - Current

Production & Creative Project Support

Pinkstar Advertising
2019.06 - 2019.09

Freelance Production & Content Projects

Freaalance
2018.09 - Current

Bachelor of Arts - Styling and Production

London College of Fashion (UAL)
2018.09 - 2022.05
Yunyin Li