Yuliya Kravchenko

Leadership, Client & Project Management

• Established new Business Intelligence function, defining roles, responsibilities, and scopes of work.
• Managed profitability and resource allocation & scopes of work for 15 clients, ensuring alignment with roadmaps and strategic objectives. Freeing up ~20% of time to be used on OOS projects.
• Oversaw delivery roadmaps and SLAs, identifying additional revenue opportunities by translating client business requirements into automated tech solutions.
• Senior point of contact for client’s tech and data needs across key clients incl. Nike, Converse, De Beers Jewellery, Mandarin Oriental, and SuperDry.

Product Innovation, Data and MarTech Solutions

• Identified opportunities for productisation across data pipelining, modelling, and dashboarding by integrating internal and 3rd-party tech.
• Led projects from ideation to market-ready solutions. Designed and delivered data-driven marketing insights and solutions across the full media funnel incl.: MMM, Forecasting, Attribution, Brand Health, Contextual Targeting, Incrementality, Profit Optimization, and Performance & Budget Monitoring.
• Identified $404k in out-of-scope project opportunities, driving a cross-sell process that generated $150k in additional revenue.
• Built an MVP for Contextual targeting product. Using performance & YouTube API data, NLP and data modelling techniques.
• Prototyped and delivered a "Share of Search" and Competitor dashboards, opening new revenue streams.
• Managed Nike cross channel report migration for EMEA including building a Taxonomy automation tool.

Leadership & Team Management

• Built and day to day managed software engineering team of 11 developers (maintenance & product) and 4 technical consultants, focused on building digital solutions
• Implemented agile practices, incl. sprints, retrospectives, and backlog prioritisation, serving as Scrum Master using JIRA.

ETL Platform Leadership and Stakeholder Engagement

• Acted as the bridge between technical and business stakeholders, aligning project objectives with business goals and data security standards.
• Secured C-Suite buy-in for a complete rebuild of STAGE, an internal proprietary ETL platform, consisting of 20+ in-house products, used by 300+ analysts across 10 offices. Leading transition to a new tech stack to handle 27.5M daily data imports (+31% YoY), generating 700GB daily ( +55% YoY).
• Delivered GDPR compliance by re-engineering core systems, including scanning 6,000+ tables for historical PII.
• Coordinated major migrations, such as migrating 4,000+ scheduled queries from Presto to Athena, achieving a 70% reduction in data processing costs.
• Developing API endpoints, balancing version updates and adding latest features.

Product Management & Prioritisation

• Managed the product backlog to balance maintenance, client projects, and business-critical products & upgrades.
• Owned agency’s product roadmap, incl. idea generation, planning and user story mapping - across Paid, Social, SEO, Display, Programmatic and corresponding platforms.

Led internal product rebuild with user-driven features:

• Alerts: a system for custom scheduled SQL queries and 50+ templates covering best practice and performance.
• Forge: Full rebuild of a proprietary Product Feed management platform.
• Connections: A secure way to store and access manage API credentials.

Led product delivery incl. building prototypes and product betas for client projects:

• User-Based Content Generator for New Look to boost user engagement.
• Social Listening Tool for Virgin Holidays using TalkWalker API.

Tech Project Management & Leadership

• Primary contact for all technical projects, balancing client requirements, resource allocation, and delivery timelines.
• Set-up and managed JIRA products to enhance project tracking and ensure transparency across cross-functional teams.

Platform Modernization & Future-Proofing

• Roadmapped platform upgrades, UX enhancements, and efficiency improvements, including API updates to maintain competitive advantage. Including adding 11 importers in a year, 18 push to engine functions & various client dashboards.
• Directed third-party vendor selection, successfully adopting solutions that reduced maintenance overhead by ~90% on SERP product and ~50% on data ingestion.

Knowledge Sharing

• Led company-wide SQL training initiatives, facilitating ~90 training sessions across 5 offices annually, involving ~20 trainers and ~150 trainees, establishing a global network of superusers.
• Established technical working groups to drive innovation, foster knowledge sharing and adoption across US, APAC & EMEA.

Scalable Data Management & Business-Driven Engineering

• Aligned technology solutions with business objectives, delivering robust products in data warehousing, engineering, and modelling to address evolving client needs.
• Troubleshooting data ingestion issues across 50+ APIs. Working with developers, analysts and clients.
• Re-wrote queries to increase query performance & efficiency.
• Built automated daily account builds from a ~2GB product feed, building out/editing campaigns & ads as products stock level change.

• Tech Adoption: Championed utilisation of tech across the agency. Initiated training and up skilling. Resulting with 80% of analyst being able to write SQL.
• Tech Helpdesk: Responsible for managing, prioritising, and escalating issues to development team. Supported analysts in problem-solving and led user focus groups, standardising processes across client teams.

• Reporting & Automation: Utilised SQL and Excel to automate end-to-end campaign/ad builds, stakeholder reporting, streamlining operations agency-wide
• Analysis & Insights: Provided comprehensive analysis with actionable insights, driving informed decision-making