Yuki Gao
Coventry
Summary
An innovative worker with strong drive and execution, my interdisciplinary research background allows me to flexibly utilise cross-field knowledge to find solutions to problems from multiple perspectives.
Overview
2
2
years of professional experience
Work history
Public relations intern
Burson Cohn & Wolfe
Shanghai
08.2022 - 12.2022
- Performed comprehensive data analysis and data visualisation by using Excel, enabled team leader to gain a macro-level perspective of clients' gains and day-to-day monitoring of media statements.
- Wrote 50+ newsletters and developed content for media operations in English and Chinese, ensuring 100% accuracy and resulting in 1000+ increment of impressions in total.
- Conducted media industries and wrote research reports to execute the client-oriented market entry strategy for developing customers, extracting insights in target audience and product differentiation.
- Conducted background research for a media company; accessed financial positions, brand core value and product&marketing research to develop communication strategies; draft was adopted by the team.
Marketing intern
Case International Education Ltd
Remote
03.2021 - 06.2021
- Reported daily dissemination results to the team leader, providing detailed and comprehensive summaries of potential clients.
- Assisted to organise open lectures on 3 campus that aimed to increase the business visibility of the company.
- Kesearched target customers by networking, created an Excel sheet and initiated successful new business partnerships with 5 out of 13 target customers via Wechat, Weibo, and Linked messages.
Public relations intern
D&S Media Group
Beijing
01.2021 - 02.2021
- Collected quantitative data for marketing strategies of 2 automobile enterprises, including drafting 5+ proposals related to brand background, financial position, and target customers.
- Conducted and optimised 10+ articles independently, which were successfully published on the official
WeChat Account three times a week, accumulating 5k+ views. - Led blog posts on discussions on Weibo, a Chinese social media by contributed to
drafting 10+ relevant articles on relevant topics.
Education
Master of Science - Big data and digital futures
University of Warwick
Coventry 09/2023 -
Bachelor of Arts - Directing
Chongqing University
Chongqing, China 09/2019 - 06/2023
Skills
- Contact database management
- Social media strategy management
- Networking
- Data analysis
- R Language
- Integrative negotiation
- SPSS
- Microsoft Office Software
Languages
English
Fluent
Chinese (Mandarin)
Native
Work availability
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
swipe to browse
Quote
Think globally, art locally
Timeline
Public relations intern
Burson Cohn & Wolfe
08.2022 - 12.2022
Marketing intern
Case International Education Ltd
03.2021 - 06.2021
Public relations intern
D&S Media Group
01.2021 - 02.2021
Master of Science - Big data and digital futures
University of Warwick
09/2023 -
Bachelor of Arts - Directing
Chongqing University
09/2019 - 06/2023
Similar Profiles
Louisa LyuLouisa Lyu
Brand &Costumer Intern at Burson Cohn & WolfBrand &Costumer Intern at Burson Cohn & Wolf
Cayden SmithCayden Smith
Lawn Mower at Andrew Smith, Lisa Wolfe, Oma WolfeLawn Mower at Andrew Smith, Lisa Wolfe, Oma Wolfe
Jacob KilleenJacob Killeen
Trade Counter Sales at Burson Auto Parts SaleTrade Counter Sales at Burson Auto Parts Sale
SHYAMILI MADATHIL KOLIYATTSHYAMILI MADATHIL KOLIYATT
Health care assistant at COMPTON MANORHealth care assistant at COMPTON MANOR
Neeraj Kumar BhobhariyaNeeraj Kumar Bhobhariya
Warehouse operative at EvriWarehouse operative at Evri