Yuki Creighton
Leicester
Summary
SENIOR DELIVERY ASSOCIATE | CLIENT EXPERIENCE (APAC)
Adaptable and commercially minded professional with over 15 years of experience in high pressure, international retail and digital environments. Expert in managing complex regional workflows and delivering exceptional experiences for global brands. A specialist in the APAC region, with a deep professional and personal connection to Japan, possessing the cultural sensitivity and operational precision required to manage high stakes client journeys.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
Work history
Digital Manager
Topps Group
Leicester
2025.06 - Current
- Operational Performance: Managing a digital strategy that delivered 38% YoY revenue growth and a 60% increase in profit through precise inventory and promotion planning.
- Process Improvement: Implemented AI assisted workflows to independently deploy UI fixes, reducing the lead time for site improvements by approx. 40% and decreasing reliance on external agencies.
- Customer Journey: Directed a development roadmap that introduced new functionality, resulting in a 28% increase in Average Transaction Value.
Ecommerce Trading Manager
Localised UK Ltd.
Marlow, Buckinghamshire
2023.09 - 2025.06
- Regional Portfolio Management: Coordinated the daily operations and trading for 10 international brand sites (including ASOS and Anthropologie) across the APAC region.
- Growth Delivery: Consistently delivered an average of +30% sales growth per market by localising site experiences and resolving regional operational friction.
- Technical Integration: Led the rollout of Algolia AI search tools, which directly contributed to a 30% uplift in onsite search conversion through improved product discovery.
Ecommerce Trading Lead
Next Plc.
Leicester
2021.09 - 2023.09
- Conversion Optimisation: Led the Homeware category strategy, achieving a 25% increase in conversion rate (CVR) and a 60% increase in AOV through rigorous A/B testing.
- Efficiency: Streamlined the path to purchase by identifying and removing friction points in the checkout funnel, leading to measurable improvements in site speed and performance.
Assistant Merchandiser (International)
Next Plc.
Leicester
2011.10 - 2021.09
- International Merchandising: Spent 10 years coordinating stock and budgets for global franchise partners.
- Partner Communication: Built strong relationships with international vendors and partners in Japan, ensuring that deliveries were accurate and on schedule.
- Process Management: Managed high volumes of data and stock information with a high degree of accuracy and attention to detail.
Education
Bachelor Of Liberal Arts -
Yokohama National University
Yokohama 2005.04 - 2009.03
Skills
- International Coordination: Experienced in managing daily workflows for global markets, including Japan, HK, South Korea, Singapore, and Australia
- Operational Ownership: Confident in taking responsibility for the full customer journey, from initial enquiry through to final delivery
- Clear Communication: Skilled at translating complex information into clear guidance for clients, partners, and on the ground teams
- Data & Logistics: Proficient in using data to monitor performance, identify bottlenecks, and improve day to day processes
- Time Zone Management: Accustomed to the discipline of working across global schedules and collaborating with teams in the APAC region
Languages
English
Native
Japanese
Native
Timeline
Digital Manager
Topps Group
2025.06 - Current
Ecommerce Trading Manager
Localised UK Ltd.
2023.09 - 2025.06
Ecommerce Trading Lead
Next Plc.
2021.09 - 2023.09
Assistant Merchandiser (International)
Next Plc.
2011.10 - 2021.09
Bachelor Of Liberal Arts -
Yokohama National University
2005.04 - 2009.03