YUAN WANG

• Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
• Hired and managed employees to maximize productivity while training staff on best practices and protocols.
• Increased company growth through collaboration with sales and marketing departments.
• Engaged with customers to effectively build rapport and lasting relationships.

Key projects：

Baidu Xiajiajia Digital Persona, 2021-2022

Scope of work：

• Responsible for Xiajiajia Digital Persona social media platforms growth strategy.

• Lead the Douyin team to develop a marketing & sales strategy to effectively deliver commercial results and brand developments.

• Establish strong business partnership with social media platforms and KOL/KOC to ensure effective resource integration.

Key Performance：

• Achieved revenue growth of over 10 million RMB+ through strategic joint campaigns and sponsorships.

• Collaborated with renowned brands and IPs such as “The Three-Body Problem,” McDonald’s, Qee monthly series, CCTV News, Pang Kuan’s “HOME WAVE,” “Sandalwood Residue,” “Fashion COSMO,” Anta, variety show “Vocal Adventure,” “The Wandering Earth,” and others.