Yu Wang
Sheffield,South Yorkshire
Summary
I am a skilled Social Media Content Creator specializing in creating impactful visual content and driving engagement through innovative social media strategies. With expertise in photography, videography, and digital marketing, I excel at enhancing brand visibility and engaging diverse audiences. My proficiency in content optimization and creative storytelling positions me to significantly contribute to any company's marketing success.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
Work history
Social Media Content Creator (Part-time)
Oisoi Restaurant & Bar
Sheffield, South Yorkshire
2023.12 - Current
- Captured and produced high-quality photos and videos highlighting the restaurant's offerings and ambience, significantly enhancing online engagement.
- Executed post-production editing for visuals, creating compelling content tailored for Instagram and Facebook, which contributed to increased social media following and customer engagement.
- Managed social media content scheduling and posting, effectively boosting brand visibility and interaction rates on key platforms.
- Performed copy editing for all social media captions and promotional materials, ensuring clarity, brand consistency, and engaging communication.
- Designed creative graphics for digital marketing campaigns, contributing to a cohesive and attractive online presence.
- Developed a comprehensive portfolio of visual content that led to a measurable increase in social media engagement and brand awareness.
- Implemented innovative graphic design and videography techniques that set new standards for the restaurant's digital marketing efforts.
- Enhanced the restaurant's online presence, contributing to a significant uplift in customer inquiries and dining reservations.
Volunteer Photographer
Personal Project
Sheffield, South Yorkshire
2021.09 - Current
- Volunteered for high-profile events, including the World Snooker Tour (WST) World Championships and British Championships, providing photography services free of charge. My work was featured on official platforms such as WST, BBC, and Eurosport, showcasing my ability to capture compelling visual stories.
- Contributed to community events like the Sheffield Chinese Student and Sheffield Chinese Spring Festival Galas, offering my photography skills to document these cultural celebrations.
- Through personal projects, I have honed advanced proficiency in Adobe Photoshop (PS), Lightroom (LR), Illustrator (AI), and Premiere Pro (PR), expanding my creative and post-production capabilities.
- Demonstrated expertise in lighting techniques, enabling me to excel in both portrait and product photography. This skill set ensures high-quality outcomes for diverse shooting environments and requirements.
- Developed strong marketing skills, enhancing the visibility and impact of my photography projects through effective promotional strategies. This multifaceted approach has improved engagement and reach across various platforms.
Contracted Photographer
The University of Sheffield
Sheffield, South Yorkshire
2021.05 - 2021.07
- Developed innovative concepts for Sheffield street photo shoots, from initial ideas to creation to showcase in impactful ways.
Applied digital styling techniques to enhance photo colour and quality, editing to align with brand guidelines.
Created strong rapport with local businesses during photo shoots, helping to capture individual personality in each image.
Polished university's photography assets using industry-standard editing software, boosting quality.
Provided project photos to the university's official social media.
Product Design Specialist
Shanghai Leyi International Travel Agency Co., Ltd
Shanghai, China
2017.03 - 2020.01
- Drafted engaging lecture content for museum events, tailored to diverse audiences.
- Developed and coordinated parent-child and school-based educational activities within the museum setting, enhancing visitor engagement and learning.
- Managed new media channels, including content creation for WeChat, photography, post-production, and community engagement strategies.
- Led museum tours, providing expert knowledge and insights as the team lead.
- Authored comprehensive project plans for public relations campaigns, aimed at increasing museum visibility and outreach.
- Worked closely with key stakeholders to align performance, cost and manufacturing feasibility with design specifications.
- Tested performance, functionality and characteristics of products to help optimise designs.
Room Skills Competition Referee
Shanghai Bohua International Exhibition Co., Ltd.
Shanghai, China
2017.04 - 2017.04
- On-site registration scores, statistical scores;
- Assist the referee in reviewing the room skills of the contestants' room.
Exhibition Media Editor
Shanghai Bohua International Exhibition Co., Ltd.
Shanghai, China
2016.09 - 2016.10
- Interviewed exhibitors and VIP customers to gather valuable insights.
- Photographed event scenes and performed post-processing for enhanced visual content.
- Composed newsletters highlighting event summaries and key interviews.
Education
Master of Arts - Archaeology
The University of Sheffield
Sheffield 2020.10 - 2021.09
Bachelor of Business Administration - Tourism Management
Shanghai International Studies University
Shanghai, China 2014.09 - 2018.06
Skills
- Promotions planning skills
- Photography & Videography
- Graphic design proficiency
- Social media expert
- Customer demographics understanding
- Brand development
- Creative Content Strategy
- Digital Marketing
- Collaboration & Teamwork
Timeline
Social Media Content Creator (Part-time)
Oisoi Restaurant & Bar
2023.12 - Current
Volunteer Photographer
Personal Project
2021.09 - Current
Contracted Photographer
The University of Sheffield
2021.05 - 2021.07
Master of Arts - Archaeology
The University of Sheffield
2020.10 - 2021.09
Room Skills Competition Referee
Shanghai Bohua International Exhibition Co., Ltd.
2017.04 - 2017.04
Product Design Specialist
Shanghai Leyi International Travel Agency Co., Ltd
2017.03 - 2020.01
Exhibition Media Editor
Shanghai Bohua International Exhibition Co., Ltd.
2016.09 - 2016.10
Bachelor of Business Administration - Tourism Management
Shanghai International Studies University
2014.09 - 2018.06