Yoonhee Hong
London
Summary
I want to leverage my expertise as a Sales Assistant and Brand Manager to enhance customer interaction channels and drive sales through effective brand management. After earning a Master's degree in International Fashion Management from Nottingham Trent University, I led web platform construction and management, as well as sales growth at Dhow Enterprise as a Product Designer and Brand Manager. Additionally, my experience at CAOLION Cosmetics has provided me with strong insights into visual marketing and brand promotion. I possess proficiency in various design tools and customer service skills, thriving in collaborative and creative environments. Ultimately, I aspire to contribute to team success and deliver positive customer experiences in sales assistance and brand management roles.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
Work history
Brand Management
At Dhow Enterprise
Seoul, South Korea
2018.07 - 2022.06
- Demonstrated strong sales performance, achieving an 80% increase in conversion rates and a 15% increase in repurchase rates among first-time customers through strategic campaign organisation and customer relationship management efforts.
- Cultivated customer loyalty and repeat purchases through strategic customer relationship management, addressing concerns promptly, and implementing feedback-driven improvements resulted in a 15% increase in repurchase rates and a 40% boost in sales among repeat customers.
- Led effective sales strategies to drive revenue growth and meet sales targets, leveraging UI/UX design expertise to optimise product presentation and customer engagement on the brand’s online platform, resulting in substantial sales growth from £6,300 to £19,000 per month.
Web designer & Visual merchandiser
At CAOLION Cosmetics
Seoul, South Korea
2017.05 - 2018.06
- Designed overseas brand websites tailored for the target market in China and the U.S., ensuring alignment with regional preferences and consumer behaviour.
- Integrated consumer insights and market research into visual production to drive increased consumer interest and engagement while strategically managing brand content across channels, resulting in enhanced brand visibility and inflow rate.
- Created promotional materials such as POP, DM, and brochures, and organised overseas pop-up events in France and Singapore, strategically aligning domestic and international sales strategies to maximise brand exposure and market penetration.
Education
Master of Business Administration - MA, International Fashion Management
The Nottingham Trent University
Nottingham 2022.06 - 2023.11
Bachelor of Arts - BA, Division of Design and Image
Baekseok University
South korea 2010.03 - 2015.02
Skills
- Customer Service and Issue Resolution
- Sales Performance Analysis and Optimisation
- Stakeholder management
- Adobe Creative Suite & Figma
- Data visualisation
- Brand Management
- Trend forecasting
Websites
Languages
English
Advanced
Korean
Native
Timeline
Master of Business Administration - MA, International Fashion Management
The Nottingham Trent University
2022.06 - 2023.11
Brand Management
At Dhow Enterprise
2018.07 - 2022.06
Web designer & Visual merchandiser
At CAOLION Cosmetics
2017.05 - 2018.06
Bachelor of Arts - BA, Division of Design and Image
Baekseok University
2010.03 - 2015.02