Yoon Wai Phoo - Creative Marketing and Event Assistant

Summary

A passionate Business Management graduate with experience supporting marketing campaigns, events, and community initiatives, driven by the opportunity to create meaningful experiences through effective communication and collaboration. Throughout my experiences, I have enjoyed combining strategic thinking with practical delivery, whether supporting product launches, developing content, coordinating events, or engaging different audiences. I am now looking to begin my career in marketing, events, and operations where I can support impactful campaigns, continue learning from experienced teams, and contribute to positive audience experiences.

Overview

3

Languages

3

years of post-secondary education

4

years of professional experience

Work history

Creative Marketing and Event Assistant

Salts Healthcare Ltd

Birmingham, UK

2024.06 - 2025.07

Coordinated the planning and delivery of national healthcare events with 800+ attendees and community engagement events with 60+ brand advocates, managing logistics, attendee communications, and event materials to ensure a successful experience.
Supported international product launches across Australia, Norway, and Sweden, coordinating project timelines, marketing assets, and stakeholder communications across cross-functional teams.
Raised and tracked purchase orders, monitored invoices, and liaised with internal stakeholders and external suppliers to support day-to-day financial administration of marketing activities.
Maintained and updated CRM records for the Brand Advocate programme, while analysing engagement and feedback using Microsoft Excel and SurveyMonkey to identify opportunities for improvement.
Collaborated with marketing, product, and commercial teams to deliver campaigns and engagement initiatives, contributing to a 10% increase in digital engagement while coordinating multiple projects simultaneously.
Authored and managed Salt Healthcare’s placement student handbook and Q1 2025 internal company newsletter, gathering stakeholder input and communicating key business updates across the organisation.

Content writer

Myanmar National Blood Centre

, Myanmar

2021.01 - 2022.01

Authored both written and video content for national public awareness campaigns to encourage voluntary blood donation across Myanmar. Researched audience needs and collaborated with creative teams to develop engaging social media content and campaign messaging.

Education

BSc (Hons) - Business Management

Aston University

UK

2023.09 - 2026.06

Skills

Digital Tools: Google Workspace, Microsoft Office Suite, Adobe Creative Suite, Canva, CapCut, SurveyMonkey
Marketing, Event & Administration: Marketing campaign support, event coordination, event logistics, project coordination, CRM administration, purchase order processing, invoice tracking, stakeholder management, attendee communications

Professional Skills: Content writing, proofreading, stakeholder communication, cross-functional collaboration, presentation creation, organisation, time management, problem-solving, strong attention to detail

Leadership and Volunteering Experiences

Aston Burmese Society, President. Led a committee of five members to plan, organise, and deliver cultural, networking, fundraising, and community events, overseeing event planning, logistics, promotion, volunteer coordination, and attendee engagement., Developed and delivered fundraising campaigns that raised over £1,500 for Myanmar earthquake relief through strategic promotion, storytelling, and stakeholder engagement.
Content Creator | TikTok (English & Burmese), Produced 50+ bilingual short contents featuring food, recipes, and lifestyle content, taking each project from concept and scripting through filming, editing, and publication. Generated 570,000+ video views and 80,000+ likes within one year by creating authentic, audience-focused content that resonated with diverse English- and Burmese-speaking communities.

Accomplishments

NCUK multiyear scholarship
AIC leadership award

Languages

English

Fluent

Korean

Elementary

French

Beginner

Timeline