Yogita Jadhav
Rochester,Medway
Summary
Dynamic professional specializing in market strategy, B2B sales, and revenue optimization. Proven track record in enhancing customer engagement and managing stakeholder relationships. Expertise in project management, strategic decision-making, and product development with a focus on digital marketing. Committed to driving business growth and innovation in the UK.
Overview
16
16
years of professional experience
2010
2010
years of post-secondary education
Work history
Sabbatical
Relocation
Rochester, Medway
06.2024 - Current
- Assisted family with relocation to UK, ensuring seamless transitions.
- Participated in 3 different leadership programmes for enhancing personal and professional development.
- Mastered strategic thinking, problem-solving, and time management skills.
- Engaged in community service, contributing to life coaching and cleaning initiatives.
- Supported family in launching new business in Sports Industry
- Prepared for roles in marketing and commercial sectors of UK food and beverage industries.
Assistant General Manager
vkl,a dsm-firmenich company
Mumbai
01.2023 - 06.2024
- Sales Leadership & Reporting: Led a high-performing team, developing sales strategies, monitoring performance, and preparing strategic reports for senior management.
- Strategic Account Management: Led sales strategies for McDonald's India, Burger King India, and CPF India, driving 30% YoY growth through innovation, category insights, and concept development in these key accounts.
- Business Development & Market Penetration: Spearheaded initiatives to expand customer base, identifying emerging brands and opportunities, resulting in increased market share and sales performance.
- Expanded market presence and achieved overall 20% YoY regional revenue growth by introducing new products and strengthening company's footprint in meat and foodservice sectors, capturing established and emerging market opportunities.
- Managed regional P&L, budgets, and pricing strategies to enhance profitability, streamline cost controls, and align with long-term revenue goals while sustaining competitive advantage.
- Collaborated with key third-party suppliers, including cheese processors, meat processors, veg patty processors, and sauce processors to launch 20+ new products, resulting in record sales across these accounts.
- Collaborated with R&D, chefs, and supply chain teams to drive product innovation.
Sr./Category Manager
vkl, a dsm-firmenich company
Mumbai
04.2019 - 12.2022
- Category Strategy & Growth: Led strategic direction and growth of Dairy, Bakery, Confectionery, Beverage and Savoury categories from 18% CAGR, developing and executing 5-year category plans to drive business unit revenue & profitability.
- Market Intelligence & Insights-driven Strategy: Leveraged data analytics and digital tools to shape category marketing strategy. Conducted competitive analysis and trend tracking to drive product development, market expansion, and brand positioning.
- Account-Based Planning & Client Management: Spearheaded business unit growth by collaborating with sales team to implement tailored strategies and build strong relationships with key clients in ISC and MEA region, aligning strategies with customer performance objectives.
- Innovation Leadership & Market Penetration: Directed high-impact innovation projects in Dairy and Bakery, including Sugar reduction, Natural Flavors, Fruit Fillings, and Modular Seasonings, driving product differentiation and market penetration. Collaboration with cross-functional Stakeholders to ensure successful product execution, aligning with market trends and customer needs.
- Go-to-Market Strategy & Execution: Led go-to-market strategies for Dairy, Bakery, and Confectionery products, resulting in successful product launches and promotional campaigns that improved brand visibility and customer acquisition.
- Sensory & Process Optimization: Established structured Sensory Analysis Framework to enhance product development and decision-making and implemented CRM and SAP systems to drive customer engagement across business units.
Assistant Business Development Manager
vkl,a dsm-firmenich company
Mumbai
01.2015 - 03.2019
- Business Leadership: Managed Flavors (Dairy, Bakery, Confectionery, Beverage and Savoury) business unit, focusing on strategic marketing, margin corrections and driving business growth at 45% CAGR across these categories in ISC & MEA
- Developed and implemented account-specific marketing strategies from customer insights, enhancing portfolio effectiveness and driving category growth.
- Led cross-functional teams in category marketing and customer service, facilitating new product development and ensuring team alignment to meet customer needs and business objectives.
- Pioneered market penetration strategies through exhibitions and distributor engagement, enhancing brand visibility and expanding product presence.
- Customer Experience Excellence: Delivered 98% customer satisfaction by leveraging insights to strengthen customer relationships, resolve escalations, and drive long-term retention.
Assistant Channel Sales Manager
Tata Tele Services Pvt. Ltd.
Mumbai
10.2014 - 01.2015
- Developed channel partnerships with 2 key partners in new territory to strengthen competitive positioning and foster collaborative growth in telecommunications sector.
Sr. Business Development Executive
General Mills Pvt. Ltd.
Mumbai
08.2012 - 09.2014
- Spearheaded business growth in Mumbai region, achieving 35% CAGR by expanding General Mills' footprint in Food Service - Bakeries & HORECA market, targeting high-value opportunities to capture market potential.
- Negotiated key contracts with meal manufacturers, enhancing market share and consolidating General Mills' competitive position in Bakery & Foodservice markets.
- Product Launch & Market Penetration: Led launch of innovative products, such as Bakery premixes, culinary gravy mixes and tortillas, successfully penetrating new segments and expanding market reach within HORECA and catering channels.
Business Development Executive/Officer/ Sales Trainee
General Mills Pvt. Ltd.
Mumbai
06.2010 - 07.2012
- New Business Development: Established strategic partnerships across key accounts (bakery, modern trade, flight kitchens, 5-star hotels), broadening market coverage and enhancing distribution reach for bakery & dessert premixes.
Education
Bachelor of Science - Hospitality and Hotel Administration
Institute of Hotel Management
MumbaiSkills
- Market strategy and insights
- B2B sales and marketing
- Revenue optimization
- Customer engagement and relations
- Stakeholder management
- Project management
- Strategic decision-making
- Product development
- Digital marketing
- Adaptive leadership
- Activator and influencer
- Problem-solving
Accomplishments
- Secured £1.5M with McDonald's and £0.4M with Burger King for marinades and coatings in the Culinary & Savoury category through targeted concept innovation and strategic account management.
- Awarded the VKL Ivy League Award for a £0.5M Confectionery project with Reliance, showcasing leadership in cross-functional collaboration, effective project management, and revenue growth.
- Awarded for retention of £0.7M in key Dairy & Beverage accounts (Almarai, United Dairy, Alnajah) through customer-first strategies, negotiation skills, and relationship management, ensuring business continuity.
- Awarded for 2 New product Launch: Successfully launched innovative products like Sugar Reduction and Sweet Snacks Solutions, creating market differentiation and enhancing go-to-market strategies win in multiple categories
- Awarded for 6 major brand entries across Dairy, Bakery & Confectionery (Amul, Parle, Pran Foods, Almarai, CCD, Namaste India) and expanded into 2 new segments (Fruit preparation- Dairy & Alcohol flavors), driving category growth, market penetration, and diversifying revenue streams.
- Won Best Innovation Award and Best Stall Awards at FI2019 and Dairy-Ice Cream Congress consecutively 2016-19, demonstrating success in campaign management and ROI optimization.
- Honoured with Championship People Award 2013- leading team to win, Championship People Award 2012- acquiring critical customers driving business growth, and Championship Innovation 2011-innovating to create market differentiation, specifically in the Bakery & Food Service segments.
Affiliations
- Chess
- Dance
- Travel
Languages
English
Fluent
References
- Rahul Jalan, President dsm-firmenich India, CEO - VKL Seasonings, VP Taste ISC, Dsm-firmenich India Pvt. Ltd.
- Sabari Girish, Director- Marketing & CSI,Taste,Texture & Health, IMA Region, Dsm-firmenich India Pvt. Ltd.
- Ajay Mariwala, Managing Director, Food Service India Pvt. Ltd.
- Sreedevi Menon, Chief Business Officer, Food Service India Pvt. Ltd.
- Nasir Syed Hussain, Director- Bulk, Jayanti Spices Pvt. Ltd.
- Debesh Chakrabarti, Commercial Director B2B, Lactalis India Pvt. Ltd.
Timeline
Sabbatical
Relocation
06.2024 - Current
Assistant General Manager
vkl,a dsm-firmenich company
01.2023 - 06.2024
Sr./Category Manager
vkl, a dsm-firmenich company
04.2019 - 12.2022
Assistant Business Development Manager
vkl,a dsm-firmenich company
01.2015 - 03.2019
Assistant Channel Sales Manager
Tata Tele Services Pvt. Ltd.
10.2014 - 01.2015
Sr. Business Development Executive
General Mills Pvt. Ltd.
08.2012 - 09.2014
Business Development Executive/Officer/ Sales Trainee
General Mills Pvt. Ltd.
06.2010 - 07.2012
Bachelor of Science - Hospitality and Hotel Administration
Institute of Hotel Management