Trainee Editorial Advisor/ Head of Media Operation
SMG (Shanghai Media Group)
SMG is currently the largest financial media in China, and during my internship:
- Led editorial operations for Yicai Radio, contributing to a 5% increase in listener engagement through strategic content planning and marketing initiatives.
- Managed the back-end data operations for SMG's WeChat official account, improving data retrieval efficiency by 10% through optimized database queries.
- Collaborated with cross-functional teams to implement a comprehensive social media strategy, resulting in a 25% growth in digital presence across platforms.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Contributed to company growth through skillful collaboration with team members on diverse projects.
