Yizhen Chrisy Yang
China
Summary
Experienced in bid and contract management, administrative coordination, and content creation. Proficient in communication, technical tools, SEO, Google Ads, and digital marketing strategies. Skilled in visual merchandising, data analysis, and in-store visualisation. Aiming to leverage expertise to drive impactful results in a dynamic professional environment.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
Work history
Retail sales merchandiser
Sunglass Hut
Southampton, Hampshire
02.2025 - Current
- Customer Experience & Brand Engagement: Spearheaded in-store experience enhancement by aligning visual merchandising with global brand campaigns (e.g., Ray-Ban, Oakley), ensuring brand consistency and improving customer engagement.
- Localized Marketing Initiatives: Collaborated with the store manager to design and execute location-based marketing strategies (e.g., themed product displays, and store-exclusive promotions), which boosted footfall and conversion rates.
- Assisted with visual merchandising, enhancing store aesthetics and shopper experience.
- Content & Trend Insights: Conducted competitor and trend analysis to provide insights for product storytelling and seasonal marketing focus; contributed to the team's awareness of trending styles and customer preferences.
- CRM & Customer Retention: Supported data collection for loyalty and feedback programs, helping build segmented customer profiles for targeted promotions and upsell strategies.
- Campaign Performance Tracking: Monitored in-store KPIs including promotional conversion rates and peak-hour sales performance; analyzed results to optimize future promotional timing and messaging.
- Team Enablement: Delivered coaching on storytelling-based selling techniques, enhancing team alignment with brand voice and marketing objectives.
- Internal Communication & Reporting: Acted as liaison between frontline operations and regional marketing team; reported customer behaviour insights and campaign feedback to support continuous improvement.
Marketing Specialist
Brandston Partnership Incorporated
Shanghai
04.2022 - 02.2023
- Company Overview: a U.S.-based lighting design company
- Increased organic website traffic by 35% for luxury residential projects through keyword optimization (SEMrush) and content strategy
- Managed Google Ads campaigns with 20%+ ROI, directly contributing to a 15% growth in client inquiries for commercial lighting solutions
- Used excel to analyze and interpret data from multidimensional aspects to provide insights into real estate market needs thus supporting company's strategic decision-making
- Created detailed performance dashboards using Tableau and Excel, providing actionable insights that improved marketing strategies and increased client engagement by 15%
- Analyzed real estate and lighting design industry data to provide business development recommendations and clarify the company's market positioning
- Supported the whole bidding process from preparing bidding documents, drafting quotations, to assisting business negotiation and contract signing
- Designed 15+ bilingual bid proposals (PPT/InDesign) for clients, achieving a 68% win rate
- Coordinated with U.S
- HQ to standardize proposal templates, reducing revision time by 30%
- Experienced in managing the entire project lifecycle from initiating project plans, following upon tasks, coordinating among various parties to ensure project run smoothly
- Successfully completed 25 project bids, with three ranking among the company's top three for the year
- Resolved 40% of contract disputes through bilingual communication (CN/EN), maintaining long-term partnerships
- A U.S.-based lighting design company
Sales and Marketing Executive / Team Leader in the Eastern District of Foreign Examinations
New Oriental Education & Technology Group Incorporated
Chengdu
07.2020 - 07.2021
- Set and tracked sales targets, monitored daily course operations, and achieved a customer conversion rate of over 60%, completed 260 work orders in one month, and consistently achieved the highest regional sales each month
- Designed engaging content and marketing materials to support targeted campaigns, enhancing customer engagement and driving a 57% conversion rate
- Collaborated with cross-functional teams to align messaging and ensure consistent branding
- Created bilingual marketing materials (e.g., brochures, PPTs) for campaigns such as the 'UK-Australia Education Fair,' which increased attendee signups by 25% through localized messaging
- Coordinated 12+ IELTS/TOEFL promotional events across universities and online platforms, achieving an average attendance rate of 85% and securing sponsorships from 8 local businesses
- Managed a team of over 40+ campus agents, overseeing daily operations, performance management, and goal-setting
- Improved team efficiency and professional skills through regular guidance and performance evaluations
- Conducted thorough market analysis to evaluate similar products or services, aiding decision-making for developing new courses
Campus Manager
Chengdu New Oriental School
Chengdu
03.2018 - 06.2021
- Developed school promotion recruitment target, phases for different regions based on recruitment market analysis
- Facilitated international cooperation and exchange events such as 'International Education Exhibition', 'UK-Australia Meeting', 'Dream Journey' and 'IELTS: Lesson One'
Education
MSc - Marketing Management
University of Southampton
09.2023 - 11.2024
BSc - Agricultural and Forestry Economics & Management
Sichuan Agricultural University
09.2017 - 06.2021
SQL for Data Science - undefined
University of California
Google Data Analytics - undefined
Google
Skills
- Bid & Contract Management
- Administrative Coordination
- Content Creation
- Communication
- Technical Tools
- Google Ads
- Digital marketing savvy
- SEO strategies
- In-Store visualisation
- Visual Merchandising
- Data analysis
Languages
Chinese (Mandarin)
English
Timeline
Retail sales merchandiser
Sunglass Hut
02.2025 - Current
MSc - Marketing Management
University of Southampton
09.2023 - 11.2024
Marketing Specialist
Brandston Partnership Incorporated
04.2022 - 02.2023
Sales and Marketing Executive / Team Leader in the Eastern District of Foreign Examinations
New Oriental Education & Technology Group Incorporated
07.2020 - 07.2021
Campus Manager
Chengdu New Oriental School
03.2018 - 06.2021
BSc - Agricultural and Forestry Economics & Management
Sichuan Agricultural University
09.2017 - 06.2021
SQL for Data Science - undefined
University of California
Google Data Analytics - undefined
Google
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