YINGYAN QIAN

1. Global Advertising & Launch Execution
- Directed end-to-end launch campaigns for 10 vehicle models across 80+ markets, optimizing material utilization to 95% through localized multilingual assets and integrated channel strategies.
- Streamlined cross-team workflows for core assets (videos, images), ensuring on-time launches.
-Pioneered AI-driven creative solutions (Midjourney/Liblib), reducing production costs by ¥100K+ while maintaining brand standards.

2. Customer Intelligence Analysis
- Analyzed car owners info of 5 vehicle segments(Wagon, SUV), and various powertrain via Statista/GWI/NCBS within emerging markets and key markets, driving 15% sales lift post-launch.

-Tracking car owners level of satisfaction in Facebook Group as well as authorized car media.

-Track global automotive news and input the daily report

3. Offline Events Management
- Conceived and executed high-impact activations including Shanghai Auto Show OOH airport takeover and VIP cruise dinner (300+ C-suite attendees).
- Scaled global training programs( 200+ staff/partners）with 98% satisfaction scores.

4. Brand value and strategy Building

-Develop MG’s global tech-focused IP based on the latest brand image.