Yinghan Li

• Curated personalized shopping experiences tailored to individual client preferences and needs.
• Researched product availability and pricing to ensure optimal purchasing decisions for clients.
• Developed strong vendor relationships to enhance product selection and availability for clients.
• Provided expert advice on fashion trends, styling options, and product suitability for diverse clientele.

• Created visually appealing content for the Little Red Book platform, including images, videos, graphics, and animations.
• Developed and implemented successful social media strategies to enhance brand visibility and engagement on Little Red Book.
• Collaborated with marketing teams to execute compelling Little Red Book-specific campaigns aligned with overall marketing objectives.
• Ensured consistent visual branding for Little Red Book's presence, adhering to brand guidelines while adapting to the platform's creative style.
• Monitored and analyzed Little Red Book metrics, providing regular reports and insights for performance optimization.
• Stayed up-to-date with Little Red Book trends, identifying innovative opportunities to enhance brand visibility and engagement.
• Gained 350 followers on Little Red Book within a month through strategic content creation and engagement tactics.

• Monitored daily social media content implementation and consumer interaction to assess branding efforts.
• Assisted with customizing strategy: collaborated with partners to create visually appealing online shop fronts for various clubs; worked closely with clients; delivered customer service.
• Client support through the customer journey: handling team queries, managing orders, and building strong relationships Supported the sales team by reporting on customer accounts, providing valuable insights, and providing excellent customer service.

● Researched and Analyzed the brand positioning, target group, product advantage, and competitor analysis

● Assisted with strategies: new market analysis for brand market expansion, digital marketing improvement, managed over 50 customer emails per day, and increased sales by 10%.

● Social media: planned TikTok-focused marketing campaigns Carried out digital campaigns with shoots.

● Content editing and posting, creative asset sorting; Performance results tracking and analysis

● CRM: email marketing, planning and execution

• Participated in PR event planning and brainstorming: coordinated event arrangements and celebrities’ schedules
• Assisted with PR press release: wrote the article with the topic of ''The North Face''
• Coordinated with collaborations and maintained the brand’s established relationships with artists, models, celebrities, KOLs, and media
• Teamwork: communicated well with the team, senior management, and other internal stakeholders
• Assisted with product shooting and sorting out creative assets
• Interacted with customers by phone, email, or in-person to provide information.