Summary
Overview
Work History
Education
Skills
Certification
Interests
Accomplishments
Timeline
Hi, I’m

Yifei Li

coventry,west midlands
Yifei Li

Summary

MA Global Media and Communication student at the University of Warwick with a strong foundation in Advertising and Branding. Proven track record in digital operations and content strategy, including a 10% increase in social media engagement for corporate accounts and managing a creator ecosystem for a major lifestyle app. Skilled in multimedia production (Adobe Creative Suite) and driven by the intersection of global media trends and cultural communication.

Overview

1
year of professional experience
1
Certification

Work History

Qiandao APP (Shanghai Huixiang Technology)
Shanghai, China

Operations Intern
10.2024 - 01.2025

Job overview

  • Optimised platform display pages to enhance user experience and collaborated with product department to refine functional features, improving usability and engagement.
  • Creator Ecosystem: Recruited 25 high-quality "mid-tier" creators and designed a tiered incentive scheme, resulting in a 7% increase in high-quality posts within two weeks.
  • Managed daily content flow (20-30 posts/day) and introduced trending topics, increasing community activity and retention through targeted content strategies.

Shanxi Electric Power Engineering Instituite
Taiyuan, China

Media Operations Intern
08.2023 - 09.2023

Job overview

  • Managed WeChat Official Account content and layout using Xiumi and Photoshop, resulting in 10% year-on-year increase in readership.
  • Filmed and edited recruitment videos for HR department, contributing to achievement of annual hiring targets.

Education

University of Warwick
Coventry

Master of Arts from global media and communication
2025 - 2026 (1 education.year_Label)

University Overview

Zhejiang University of Media and Communications
Hangzhou

Bachelor of Arts from Advertising
2021 - 2025 (4 education.years_Label)

University Overview

  • Key Coursework: Communication Theory, Journalism, Marketing, Consumer Behavior, and Film/TV Software Fundamentals.
  • Academic Honor: Awarded for "Outstanding Project" at the Hua Yu Hua "Super Sign" Experimental Class for increasing a client's turnover by 20%, Third-Class Scholarship Recipient (Academic Years 2024-2025)

Skills

  • anguages: English (IELTS 70, Writing 70), Mandarin (Native)
  • Software: Expert in Adobe Photoshop, Premiere Pro, Lightroom, and After Effects
  • Competencies: Data Analysis, Content Strategy, Event Planning, and Copywriting

Certification

  • National Second Prize in the Global Brand Planning Competition (China Region); Second Prize in the Zhejiang Province Advertising Art Competition for College Students.

Interests

  • skiing
  • photography

Accomplishments

Accomplishments
  • National Second Prize in the Global Brand Planning Competition (China Region); Second Prize in the Zhejiang Province Advertising Art Competition for College Students.

Timeline

Operations Intern
Qiandao APP (Shanghai Huixiang Technology)
10.2024 - 01.2025
Media Operations Intern
Shanxi Electric Power Engineering Instituite
08.2023 - 09.2023
University of Warwick
Master of Arts from global media and communication
2025 - 2026 (1 education.year_Label)
Zhejiang University of Media and Communications
Bachelor of Arts from Advertising
2021 - 2025 (4 education.years_Label)
Yifei Li