Summary
Overview
Work history
Education
Skills
Languages
ADDITIONAL EXPERIENCE
Timeline
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Yifan Li

London

Summary

Detail-oriented professional with extensive experience in retail operations and customer service. Successfully managed two snack and beverage stores in China, enhancing skills in inventory control, team coordination, and sales promotion. Proven ability to thrive in fast-paced environments while maintaining organization and effective communication. Bilingual in Mandarin and English, offering cross-cultural sensitivity and a strong commitment to customer satisfaction.

Overview

5
5
years of professional experience
5
5
years of post-secondary education

Work history

Social Media Operations Intern

Green Screen Studio
London
05.2024 - 06.2024
  • Social Media Operations: Managed day-to-day operations of the company’s Instagram account, increasing followers by 10% and enhancing the brand’s presence in sustainable fashion.
  • Short Video Production: Independently filmed and edited three brand-related videos, including an unboxing of sustainable cashmere sweaters by Cocoacashmere, a vlog from a sustainability conference, and an unboxing in collaboration with a tableware studio.
  • Graphic Creation: Created engaging posts such as a Cannes Film Festival red carpet fashion review and a World Turtle Day awareness piece, combining visual impact with compelling storytelling to highlight the brand's values and social responsibility.

Operations Lead

Tibine Milk Tea Shop
Suzhou
06.2023 - 09.2023
  • Online Operation: Launched a WeChat mini-program integrating online ordering, membership, and discount systems, improving customer convenience.
  • Shop decoration: Co-designed store interiors blending modern minimalism with cozy ambiance to build a distinctive brand image.
  • Event Planning: Introduced a projector and curated movie-night and midnight tavern events, increasing weekly foot traffic by 40%.
  • Product Development: Developed over 10 best-selling drinks ("Monster Milk Tea" and Thai-style lemon teas) and 5 soufflé desserts aligned with market trends.
  • Market Research: Conducted site selection based on footfall and target demographics; led a 3-member team to ensure smooth daily operations.

Marketing intern

Pop Mart x Tmall Super Brand Day Marketing Plan
Online
05.2022 - 06.2022
  • Conducted market analysis using SWOT and PESTLE to identify opportunities for new doll launches; delivered a 10+ page report.
  • Designed promotional campaigns (flash sales, lucky bags, recharge bonuses) expected to boost sales by 15%.
  • Devised omnichannel promotion strategies across TVC, Weibo, WeChat, Xiaohongshu, and KOL collaborations targeting 300 million+ impressions.
  • Coordinated offline exhibitions in major cities to drive engagement and direct traffic to Tmall; independently delivered 4 planning reports.

Operations & Procurement Manager

Zuolingyoushi Snack Store
Suzhou
08.2019 - 01.2020
  • Product Management: Managed over 200 snack SKUs, sourced trending products from nearby cities, and optimized pricing and sales strategies. Inventory turnover improved by 20%, reducing holding costs by ~10%.
  • Content Operations: Operated official WeChat and Douyin accounts; created 9 high-quality posts with 200+ average views (top post: 800+).
  • Private Domain Operations: Built 10+ WeChat groups (>200 members each) segmented by neighborhood; shared promotions daily to drive conversions and boost online orders by 20% monthly.
  • Event Planning: Designed festive campaigns (Mid-Autumn, National Day, Christmas), resulting in a 200% sales increase on peak days.
  • Market Research: Conducted field studies and implemented strategy adjustments that led to a 15% MoM sales increase.
  • Team Management: Led a 5-person team and developed Excel-based systems for procurement and attendance to streamline operations and minimize human error.

Education

MSc in Digital Marketing - Marketing

King's College London
London
09.2023 - 12.2024

BA in Business and Management - Management

University of Glasgow
Glasgow
01.2020 - 06.2023

Skills

  • Client relationship maintenance
  • Data analysis tools
  • Microsoft office suite proficiency
  • Supply chain understanding
  • Leadership aptitude
  • Operational efficiency
  • Customer Service
  • Positive attitude

Languages

English
Fluent
Chinese (Mandarin)
Native

ADDITIONAL EXPERIENCE

Xiaohongshu Pet Content Creator | Dec 2024 – Present

  • Independently run a pet vertical account focused on cat food reviews and daily life content; 450+ followers, 6,792 total likes/saves.
  • Produces comedic, casual-style videos featuring product unboxings and taste tests; developed a recurring content series.
  • Viral video reached 108,384 views, 1,856 likes, 240 comments, 205 saves, and 400 shares.
  • April 13–20 performance: 5,993 views, 383 profile visits, 451 engagements; engagement ranked above 96% of peers.
  • Solely responsible for content planning, shooting, editing, and iteration using data insights.

Timeline

Social Media Operations Intern

Green Screen Studio
05.2024 - 06.2024

MSc in Digital Marketing - Marketing

King's College London
09.2023 - 12.2024

Operations Lead

Tibine Milk Tea Shop
06.2023 - 09.2023

Marketing intern

Pop Mart x Tmall Super Brand Day Marketing Plan
05.2022 - 06.2022

BA in Business and Management - Management

University of Glasgow
01.2020 - 06.2023

Operations & Procurement Manager

Zuolingyoushi Snack Store
08.2019 - 01.2020

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