Summary

Overview

Work history

Education

Skills

Affiliations

Timeline

YERUKONDA YUVASRI

EDINBURGH,United kingdom

Summary

Results-driven digital marketing specialist with expertise in PPC campaigning, SEO principles, and search engine optimisation. Proven track record in brand development, influencer engagement, and crafting effective digital strategies. Adept at multi-channel marketing and startup marketing strategy, with a strong focus on content marketing to drive business growth.

Overview

years of professional experience

Work history

Head of digital marketing

PRINGLE TECHNOLOGIES INC

vijayawada, INDIA

07.2023 - 03.2024

Led tailored digital campaigns for multiple restaurant clients, boosting brand awareness and increasing footfall through social media, PPC, and email marketing strategies.
Collaborated with food influencers and content creators to drive local engagement and promote seasonal offers, enhancing clients' brand visibility and reach.
Managed creative teams to produce high-converting digital assets, including menu promotions, event ads, and social content explicitly designed for the F&B market.
Developed and executed SEO strategies to improve online discoverability, resulting in higher Google rankings for restaurant websites and menu pages.
Streamlined customer communication using CRM tools, enabling restaurants to engage more effectively with loyal customers and boost repeat visits.
Analysed campaign performance and sales data to refine strategies, increase ROI, and identify new opportunities for restaurant client growth.

PERFORMANCE MARKETING INTERN

QUARTRSDEGIN

COIMBATORE, INDIA

05.2023 - 07.2023

Supported the development and execution of targeted social media campaigns to build brand awareness for high-profile clients.
Assisted in managing content calendars, ensuring consistent and timely messaging across multiple digital platforms.
Created engaging blog posts and newsletters to boost audience interaction and support ongoing campaigns.
Conducted in-depth market research to support the planning of performance-driven advertising strategies.
Helped set up and monitor Meta (Facebook/Instagram) Ads and Google Ads campaigns, learning key optimisation techniques from senior marketers.
Coordinated with ad shoot teams and participated in on-set support, ensuring seamless execution and timely delivery.
Worked closely with copywriters and designers to create impactful ad creatives tailored to specific brand tones and goals.

E-Commerce specialist

Aura max

coimbatore

12.2021 - 05.2023

Managed end-to-end product listings on Amazon Seller Central , including writing optimised descriptions, uploading high-quality images, and setting competitive pricing.
Conducted keyword research and implemented Amazon SEO strategies to improve product visibility and boost sales.
Collaborated with the business owner to plan and execute promotional campaigns, lightning deals, and A+ content for multiple product lines.
Monitored sales performance and key metrics (e.g., BSR, CTR, conversion rate) to identify trends and improve overall product rankings.
Processed and managed Amazon orders, returns, and inventory updates to ensure smooth daily operations and customer satisfaction.
Stayed updated on Amazon policies, trends, and competitor activity to keep the store compliant and competitive.
Trained new assistants on Amazon procedures, improving team productivity and consistency.

Business development specialist

Tribal brew coffee

bangalore

09.2020 - 11.2021

Negotiated contracts with suppliers, securing cost-effective deals that improved profit margins and operational efficiency.
Conducted in-depth market analysis to support strategic decision-making and identify new revenue streams.
Developed and implemented growth-focused business strategies, resulting in increased client acquisition and brand competitiveness.
Successfully pitched business proposals to prospective clients, leading to valuable collaborations and long-term partnerships.
Managed new product launches through cross-functional coordination, ensuring timely execution and market readiness.
Created and executed targeted marketing campaigns to enhance brand visibility and customer engagement.
Identified high-potential clients and sales opportunities, contributing to sustained revenue growth.
Built and maintained strong customer relationships to enhance loyalty and drive repeat business.
Monitored sales performance metrics to identify areas for improvement and refine business strategies accordingly.