Yenan Wang

Managing Partner-level B2B Growth Lead

• Acted as Managing Partner for the EU LIVE Agency business, leading operations across 10 markets and directly owning strategy, talent, and business growth.
• Led business development efforts, translating regional opportunities into long-term agency revenue — increasing live-streaming agency presence to 600+ partners across Europe.
• Built foundational infrastructure for a scalable B2B creator ecosystem — including pitch frameworks, onboarding processes, and agency toolkits.
• Hosted EU Agency Conference & Awards with 500+ attendees, enhancing cross-region reputation and agency engagement by 60%.
• Partnered with global product, legal, and ops leaders to shape sustainable go-to-market strategies and market entry plans.

• Owned full P&L responsibility for UK agency growth, scaling revenue by 750% in one year.
• Led strategic pitches and BD efforts to establish TikTok LIVE as a credible commercial channel for UK agencies.
• Built and led a high-performing team of 15, blending client service, strategy, and creator success to unlock monetization opportunities.
• Onboarded 300+ agencies, converting early-stage partners into top-revenue generators.
• Orchestrated industry-first campaigns that drove multi-million-dollar growth, establishing TikTok as a LIVE leader.
• Co-created refined operational methodologies that scaled globally.

• Led influencer strategy for key B2B and B2C clients, aligning campaigns with broader comms and business objectives.
• Built and scaled the agency’s influencer offer, partnering with PR and digital teams to deliver integrated, insight-led campaigns.
• Advised senior clients on influencer activation as part of brand transformation and comms strategy.
• Supported new business efforts, contributing to pitch wins and shaping the agency’s early leadership in the influencer space.

• Served as senior client lead across global B2B accounts including HP and HSBC, managing influencer strategy, commercial negotiation, and campaign activation.
• Developed new commercial models and service offerings for B2B and tech brands to drive deeper audience engagement.
• Delivered 200+ campaigns annually while mentoring junior strategists and client leads.
• Led the influencer and social strategy team for global clients including HP, Viacom, HSBC, SEAT, and Ferrero.
• Delivered over 200 campaigns annually, generating 500M+ impressions and increasing client ROI by 25%.
• Secured $10M+ in new influencer contracts, scaling the agency’s offering and expanding reach across EMEA.
• Built and trained a high-performing team, standardising delivery playbooks and launching an internal influencer training module adopted across teams.