Yelten YILDIZ
General Manager
Melksham,Wiltshire
Summary
I am a skilled and experienced country general manager with a proven ability to implement strategies designed to maximise business growth and development. A collaborative leadership to build solid trusting relationships with my team, which are experts in their field, allowing for high motivation and exemplary performance. Passion for the ongoing development and mentoring of team members has resulted in multidisciplinary high performance teams, with members who achieve their maximum potential. Highly developed analytical expertise and problem solving, time-management and organisational skills guarantee precise attention to detail, exemplary performance under pressure and the ability to achieve tight deadlines in fast-paced environments.
Overview
30
30
years of professional experience
Work history
Founder and owner
YILDIZADA
London
- Experince hearing healthcare business; whole sale, retail, diagnostic, implantable hearing aids, multiable brands management
- Experince on acquisition (selling our family company to Demant and purchasing GAES retail organisation in Turkey)
- Manage and supervising strategy of sales and marketing with multibrand strategy
- Analyze the market and provide business development according to changing market environment
- Manage fast changes during crisis or strong competition and develop new decision for the best result
- Time management within the short deadline
- Encourage management team about new projects and ongoing business
- Make sure to efficient budgeting and cost control with financial team in difficult times
- Having decisions all together with related partners
- Quality focused business perspective in wide type of customers profile
- Manage and supervising marketing project about new products and decision other products with every detail according to market and competition needs
Director
2019.09 - Current
- After 22 years experience I set up a new consultancy company in London
- I would like to share my knowledge and buy ENT & audiology instruments and selling trough retail independent HA companies and hospitals
- This company is not only buying and selling company at the same time supporting them for training, helping for expanding their business, supporting on sales and marketing and help to dealers for making good turn over with a satisfied profit
- Help to start up business, changing management, business analysis, market searching, presentation about competitors, train the sales team.
General Manager
OTICON TURKEY / DEMANT COMPANY
Istanbul
1999.10 - 2018.09
- Leading the office of a prominent multinational across multiple diverse brands and products in the hearing health and medical device sector
- Overseeing daily operations with meticulous attention to detail and multi-tasking expertise, leading the organisation to develop, implement and achieve its mission, vision and goals
- Establishing, implementing and overseeing effective systems, processes and controls
- Managing overall profitability and growth of the sales function on a national and cross-border level
- Monitoring the overall achievement of financial and sales results, ensuring the capacity cost budget is not exceeded
- Overseeing the process of talent acquisition, development and retention
- Supervising, coaching, training, motivating and mentoring personnel, managing cross functioning teams including sales, marketing, customer service, finance, HR, service, production and supply chain logistics
- Setting clear goals and expectations, providing relevant feedback and discipline as required
- Chairing the senior management team, ensuring operational plans are consistent with overall strategic direction of the company including production, sales and financial target setting, performance measurement and growth, employee welfare, corporate culture development, change management and leadership development
- Delivering a high standard of sales, administrative, marketing and financial support
- Customer service and liaison, building strong working relationships and effective communication channels with key stakeholders, resolving complaints and enquiries
- Responsible for ad hoc project management of capital and IT investment projects
- Producing various reports, presentations, analyses, correspondence and other documentation
- Performing as a strong member of a cohesive team with strict adherence to health, safety and statutory regulations, service level agreements, quality standards, KPI, governance processes and compliance requirements
- From family business to become part of the global hearing health care company there was many milestones as below;
- Wholesales: I have manage and implement different business area and brands of the group to whole sale job area perfectly
- According to my observation and reaction, the revenue and profit dramatically increased
- This is because of motivation of becoming global company
- Customers satisfaction and establishing good relation with competitiors
- And market dynamics driven with just my decisions
- I have manage over the 350 dealers
- All over having up to 25% market share with over 38% budget
- Diagnostic: Turkish diagnostics market has very strong competition
- Latest achivment of my management is to completely change of government newborn hearing screening order
- Because of our penetration and changing perspective of Health Ministry, Maico MB 11 take a very important advantage in the market
- After this penetration, i win a tender with 100 MB11 screening systems
- Having 15% market share
- Implantable Hearing Solutions: Demant group purchase Neurelec implant system during 2013
- With this development, group completed product portfolio in all hearing care market
- At the same time, I took over the management of Neurelec from distributor with very bad reputation and very low market share
- I established a new dedicated team and then I increase their motivation even this bad brand conditions
- Within three years, my active effort and full support to sales and marketing for the brand showed itself with market share development from 2% to 17% market share
- Final condition of the brand was that to performed 25 (half of the market) centers and accepted all KOL's who did not performed it last distributor time
- Retail: For long years, our retail shops just offer one brand which is same as dealers
- Because of this condition our market share for both whole sale and retail was stuck
- I decided to put a new perspective in our retail mentality and implement Idis brand to production
- From that time, Idis brand sales ratio is increasing in retail shop therefore Oticon sales ratio increasing independent dealer side too
- As the same with other market, Turkey has a very difficulties and one of them was for assistive listening devices (FM systems)
- There was neither reimbursement nor tender for this area of business
- I personal effort and meeting with Health Ministry, authority decided to organize tender for FM systems and Oticon has won it with my management
- That was the biggest FM tender in Turkey.
Sales and Marketing Coordinator
SES HEARING A.S
Istanbul
1998.12 - 1999.09
- Expand family business
- Expanding retail business and opening new shops
- Became Oticon distributor
- To carry business to the leader of the hearing healthcare market
- Prepare company marketing strategy for market demand
- Organising and joining all national and international fair and congres
- Build strong relations with professionals
- Prepare and adjust international marketing tools and strategy to the local market
- To develop new marketing material for market needs
- Organising new sales team and train them
- Developing after sales department
- Following and reporting competitiors in Turkey and Europe so that try to understand future of hearing aid market
- Organising delar meeting every year
- Motivating and establisihing good comunication with dealers and sales team.
Sales and Marketing Manager
1996.10 - 1998.11
- Managing wholesale and build new dealer network all over the country
- Prepare and developed sales and marketing strategy of the company for multiple brands portfolio
- Creating first child membership to our brands so that creating loyalty for kids and their family
- Printing first magasine for the hearing in Turkish market
- Build a roadmap of first professional retail chain of country
- Traning all sales team and dealers locally
- Became a distributor for Apex (England) and Bommer (Germany).
Sales Executive
MASSEY FERGUSON
1993.12 - 1996.10
- Performed a full country trip with area sales managers to increase local dealers sales
- Provide superiors full market research about new product
- Developed new sales strategy about new product portfolio
- Relationship management with government authorities
- Make a dealer meeting organization
- Fallow every process of marketing materials for new products
- Reporting all activities to General Manager.
Education
Master Degree - Engineering on Farm Mechinery and Science
1995
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1992
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1988
Skills
- IT SKILLS:
- Microsoft Office Suite - Excel, Word, PowerPoint, Outlook
Accomplishments
- New business development
- Strategy formulation
- Sales management
- Multi-disciplinary team leadership
- Coaching and mentoring
- Stakeholder relationship building
- Customer liaison
- Marketing
- Strategic planning
- Financial acumen
- Solutions orientated
- Complex problem solving
Timeline
Director -
2019.09 - Current
General Manager - OTICON TURKEY / DEMANT COMPANY
1999.10 - 2018.09
Sales and Marketing Coordinator - SES HEARING A.S
1998.12 - 1999.09
Sales and Marketing Manager -
1996.10 - 1998.11
Sales Executive - MASSEY FERGUSON
1993.12 - 1996.10
Founder and owner - YILDIZADA
Ankara University Institute of Science - Master Degree, Engineering on Farm Mechinery and Science
Ankara University - ,
Yahya Kemal Beyatlı High School - ,