Ya_Wen Hsu
London
Summary
Experienced and results-driven professional adept at creating and executing multi-territory strategic plans. Managed multinational brands such as Bayer, Volvo, Audi, Ford, Citibank, Nestlé, Asus, Auchentoshan Whisky, Amway, and others to research and develop the brands' strategies. Demonstrated expertise in utilizing brand communication frameworks to propose innovative solutions and plan tactical advertising and marketing Integrated Marketing Communication (IMC) campaigns. I am eager to continue leveraging the productive brand experience and know-how, along with strong partnership, responsibility, excellent executive ability, and a can-do attitude, to excel in the field of brand strategy.
Overview
15
15
years of professional experience
1
1
year of post-secondary education
Work history
Store Manager
PKWG Ltd
LONDON, United Kingdom
2022.12 - Current
- Conducted analysis through the POS system to develop sales programmes, facilitating the achievement of business targets. Implemented standards to elevate brand reputation.
- Surpassed KPIs by over 105%, new product sales no.1 and got a high score in the performance review.
Luxury Temporary Sales Ambassador Internship
Eelmont Geneve Ltd
LONDON, United Kingdom
2022.08 - 2022.08
- Interpreted brand value and vision to customers effectively.
- Supported business team in developing brand sales kits for approaching potential stakeholders.
- Achieved a 25% increase in brand engagement on social media.
Associate Business Director
Dentsu Aegis Network
Taipei, Taiwan
2019.09 - 2021.03
- Coordinated Focus Group Discussion and quantity/quality research to plan tactical marketing solutions.
- Succussed revamping the brand image for Auchentoshan and increased sales by 50%.
- Exceeded KPI for Volvo's new energy car entering the market with 320% engagement, 660% sharing, 464.8 click rate on social media, generated a 300% increase in showroom traffic within two weeks, and achieved an 82% sales growth.
Marketing Manager
Life & Living
Taipei, Taiwan
2018.01 - 2019.02
- Managed online merge offline marketing to plan brand and retail projects based on sales reports and data, including e-commerce and CRM schemes.
Account Director
Wunderman Thompson (WPP Group)
Taipei, Taiwan
2015.10 - 2017.07
- Collaborated and executed with global, Asia Pacific, and local teams to create IMC campaigns.
- Organised NCBS (New Car Buyer Study) report, WOM and forum system to provide creative insight for developing a well-digital and media strategy to win £1 million business.
Associate Account Director
Publicis (Publicis Group)
Taipei, Taiwan
2011.12 - 2015.05
- Controlled all channels of advertising communication efficiencies, including ATL, BTL, digital, social media, forum, CRM, and events.
- Accomplished Citibank campaign to exceed KPI by 1.8 times, and Nescafe raised 40% market share based on successful quantity research.
Associate Art Director
Strategy Advertising
Taipei, Taiwan
2008.06 - 2012.10
- Professed in brand conceptualising impactful key visuals and the pre- and post-production process.
Education
Master of Arts - Luxury Brand Management
Goldsmiths, University of London
London 2021.09 - 2022.09
Bachelor of Arts - Department of Product Design
Shu-Te University
TaiwanSkills
- Brand Research, Analysis and Strategy
- Consumer Insight
- Sales and Marketing
- Creative and Analytical Thinking
- Corporate Identity System (CIS)
- Communication Skill
- Digital Marketing
- Performance Management
- Intelligent Property Knowledge
- Brand building
- Brand positioning
- BTL promotions
- ABL promotions
- Budget supervision
- Store management
Languages
English
Fluent
Chinese (Mandarin)
Native
Work availability
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
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Timeline
Store Manager
PKWG Ltd
2022.12 - Current
Luxury Temporary Sales Ambassador Internship
Eelmont Geneve Ltd
2022.08 - 2022.08
Master of Arts - Luxury Brand Management
Goldsmiths, University of London
2021.09 - 2022.09
Associate Business Director
Dentsu Aegis Network
2019.09 - 2021.03
Marketing Manager
Life & Living
2018.01 - 2019.02
Account Director
Wunderman Thompson (WPP Group)
2015.10 - 2017.07
Associate Account Director
Publicis (Publicis Group)
2011.12 - 2015.05
Associate Art Director
Strategy Advertising
2008.06 - 2012.10
Bachelor of Arts - Department of Product Design
Shu-Te University