Summary
Overview
Work history
Education
Skills
Languages
Work availability
Timeline
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Ya_Wen Hsu

Ya_Wen Hsu

London

Summary

Experienced and results-driven professional adept at creating and executing multi-territory strategic plans. Managed multinational brands such as Bayer, Volvo, Audi, Ford, Citibank, Nestlé, Asus, Auchentoshan Whisky, Amway, and others to research and develop the brands' strategies. Demonstrated expertise in utilizing brand communication frameworks to propose innovative solutions and plan tactical advertising and marketing Integrated Marketing Communication (IMC) campaigns. I am eager to continue leveraging the productive brand experience and know-how, along with strong partnership, responsibility, excellent executive ability, and a can-do attitude, to excel in the field of brand strategy.

Overview

15
15
years of professional experience
1
1
year of post-secondary education

Work history

Store Manager

PKWG Ltd
LONDON, United Kingdom
12.2022 - Current
  • Conducted analysis through the POS system to develop sales programmes, facilitating the achievement of business targets. Implemented standards to elevate brand reputation.
  • Surpassed KPIs by over 105%, new product sales no.1 and got a high score in the performance review.

Luxury Temporary Sales Ambassador Internship

Eelmont Geneve Ltd
LONDON, United Kingdom
08.2022 - 08.2022
  • Interpreted brand value and vision to customers effectively.
  • Supported business team in developing brand sales kits for approaching potential stakeholders.
  • Achieved a 25% increase in brand engagement on social media.

Associate Business Director

Dentsu Aegis Network
Taipei, Taiwan
09.2019 - 03.2021
  • Coordinated Focus Group Discussion and quantity/quality research to plan tactical marketing solutions.
  • Succussed revamping the brand image for Auchentoshan and increased sales by 50%.
  • Exceeded KPI for Volvo's new energy car entering the market with 320% engagement, 660% sharing, 464.8 click rate on social media, generated a 300% increase in showroom traffic within two weeks, and achieved an 82% sales growth.

Marketing Manager

Life & Living
Taipei, Taiwan
01.2018 - 02.2019
  • Managed online merge offline marketing to plan brand and retail projects based on sales reports and data, including e-commerce and CRM schemes.

Account Director

Wunderman Thompson (WPP Group)
Taipei, Taiwan
10.2015 - 07.2017
  • Collaborated and executed with global, Asia Pacific, and local teams to create IMC campaigns.
  • Organised NCBS (New Car Buyer Study) report, WOM and forum system to provide creative insight for developing a well-digital and media strategy to win £1 million business.

Associate Account Director

Publicis (Publicis Group)
Taipei, Taiwan
12.2011 - 05.2015
  • Controlled all channels of advertising communication efficiencies, including ATL, BTL, digital, social media, forum, CRM, and events.
  • Accomplished Citibank campaign to exceed KPI by 1.8 times, and Nescafe raised 40% market share based on successful quantity research.

Associate Art Director

Strategy Advertising
Taipei, Taiwan
06.2008 - 10.2012
  • Professed in brand conceptualising impactful key visuals and the pre- and post-production process.

Education

Master of Arts - Luxury Brand Management

Goldsmiths, University of London
London
09.2021 - 09.2022

Bachelor of Arts - Department of Product Design

Shu-Te University
Taiwan

Skills

  • Brand Research, Analysis and Strategy
  • Consumer Insight
  • Sales and Marketing
  • Creative and Analytical Thinking
  • Corporate Identity System (CIS)
  • Communication Skill
  • Digital Marketing
  • Performance Management
  • Intelligent Property Knowledge
  • Brand building
  • Brand positioning
  • BTL promotions
  • ABL promotions
  • Budget supervision
  • Store management

Languages

English
Fluent
Chinese (Mandarin)
Native

Work availability

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
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Timeline

Store Manager

PKWG Ltd
12.2022 - Current

Luxury Temporary Sales Ambassador Internship

Eelmont Geneve Ltd
08.2022 - 08.2022

Master of Arts - Luxury Brand Management

Goldsmiths, University of London
09.2021 - 09.2022

Associate Business Director

Dentsu Aegis Network
09.2019 - 03.2021

Marketing Manager

Life & Living
01.2018 - 02.2019

Account Director

Wunderman Thompson (WPP Group)
10.2015 - 07.2017

Associate Account Director

Publicis (Publicis Group)
12.2011 - 05.2015

Associate Art Director

Strategy Advertising
06.2008 - 10.2012

Bachelor of Arts - Department of Product Design

Shu-Te University

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Ya_Wen Hsu