Yasmine Bachir

• Took time off to manage a health matter in the family.
• Traveled to support family and handle personal matters.
• Stayed current in the PR field through online courses and industry news.

• Create and manage the PR and Events strategy for Hamilton watch brand within the UK & Ireland.
• Management of the press sample collection and all editorial photo-shoots - ensure the relevant products are represented correctly in the key media within an appropriate timeline.
• Maximise editorial coverage through special stories - feature pieces, profile stories and interview requests.
• Ensure excellent media relationships within key media, proactively promoting the brand with frequent communication, regular meetings & through pitching PR stories.
• Create an effective public relations strategy to reach both existing and potential consumers, supporting retail, ensuring reputation and maximising strong editorial coverage in the UK.
• Manage the distribution of press releases, and images to relevant media.
• Develop and manage celebrity endorsement for the brands in the UK on an informal level, where appropriate.
• Create a close working relationship with the brand HQ's to ensure correct and smooth communication with the media.
• Create the annual events strategy working in line with the marketing objectives, managing the delivery of all press events, and ensuring excellent editorial results and with this, work effectively within the budgets set for events Analysis.
• Responsible for the brand’s official website’s online copy, including creative writing for product launches and brand history.

• Research trending hot topics to jump on news jacking moments.
• Collate GOXIP fashion & beauty data collation to compile in-house statistic based newsworthy campaigns and bespoke angles for specific press publications.
• Monitor customer sales and search statistics and page views on GOXIP to create compelling data driven news stories for online and print media.
• Manage process of onsite design and build of new Goxip pages for PR campaigns.
• Create clickable on-site content in line with story generation, in order to regulate traffic to Goxip.
• Focus on creation of online PR coverage with clickable links to the company’s website in order to increase SEO value and Google ranking.
• Implement wider creative hero PR campaigns, including collaborations and events.
• Translate the company website’s Hong Kong based articles; edit content and re-write for UK/US versions.

• Monitor the media landscape to jump to news jacking opportunities.
• Manage external PR agency; brief, oversee content strategy, approve

press releases, supervise brand messaging.

• Link build and increase SEO for FOREO main site and retail partner sites.
• Hit KPI targets of 60% story content press coverage and 40% product placement.
• Internal brand content calendar creation and PR strategy for UK & Ireland in alignment with new product developments and device launches.
• Build relationships with key target media, including broadcast producers to push FOREO out across television and radio.
• Press release writing and story creation to target broad spectrum of

media; active beauty, health, wellness, technology, lifestyle and beyond just beauty

• Pitch press releases and expert lead features, working to press content calendars to offer bespoke content.
• Plan and execute PR and influencer events.
• Build suitable brand partnerships for FOREO; complimentary beauty brands, celebrities and influencers.
• Work with crucial key opinion leaders that align and enhance the brand.

• Respond to daily media requests and use Gorkana requests database to think creatively and approach media with a suitable client.
• Write press releases for health, fitness, beauty and wellness clients.
• Broad range of health, beauty, wellbeing and fitness clients including BioKult, Nibble Protein, FlyKick, Fly LDN, Young LDN and F45.
• Regularly book in meetings with journalists to maintain relationships and build new ones.
• Link build and increase SEO for client websites, especially predominantly e-ccomerce based clients like Nibble.
• Plan and execute influencer events for fitness clients.

• Research, copywriting, data collation and manage process of onsite

design and build of new Lyst pages for campaigns.

• Implement creative campaigns, pitching custom stories and fashion angles to consumer publications and regional and national news outlets.
• Organise and implement PR events, whilst managing allocated budget.
• Devise effective collaborations for innovative PR campaigns.
• Manage external design agency and mentor junior colleagues.
• Create assets for paid social including Facebook ad campaigns.
• Write press releases and data stories, localising stories to suit the market.
• Collate fashion data and statistics using Looker. (Page views, sales and search data) to write creative stories to pitch to the media.
• Ensure Lyst coverage (if online) has a clickable link to the site to make sure a generous backlink profile is maintained.
• Build and maintain media relationships, ensuring regular meetings.
• Royal Expert and Trends Expert for Lyst, analysing every spike in data for newsworthy reactive stories.

• Clients: British Seniors Life Insurance, Gatwick Parking, Floorsave,

Eventa‐ The Stag Company, STA International Debt Collection,

Thales Learning and Development, Partyrama and Advanced Vision Care.

• Build strong relationships with writers, bloggers and editors, creating a little black book of contacts.
• Regularly use SEO tools; Majestic SEO, Cognitive SEO and MOZ to monitor organic search profiles of clients.
• Present to the company on SEO and backlink profile progress of clients.
• Pitch digital campaigns to journalists.