Yasmina Faiz

• Sales Excellence Achievement (December 2023) for the highest earning sales professional in the whole country, for consistently breaking the country record for the highest amount of sales both daily and weekly (23 sales in a day, and 98 sales in a week).
• Developed and implemented comprehensive sales training programs, focusing and improving sales techniques, product knowledge, and customer engagement strategies, resulting in a 50% close rate.
• Analyzed sales performance data, identifying areas for improvement and implemented targeted coaching plans to enhance individual team effectiveness.
• Led end-to-end recruitment processes, sourcing and selecting candidates based on skills, qualifications, and cultural fit for various positions within the organization
• Successfully selected and hired more than 50+ representatives through job posts via Indeed and Jobs Today.
• Managed and coached a high performing sales team of 25+ members and exceeded revenue targets through a data driven approach and KPI analysis.
• Traveled to countries like Ibiza, Belgium, and France as an assistant owner to visit different offices and drive office expansion, leading to an 80% retention rate in sales representatives within the company.
• Led the second highest earning team in the country, within an organization of more than 5,000 sales professionals, generating £10,000 in owners profit within a week.

Responsible for planning a range of intimate events from birthdays to parties to festivals of 500-12k attendees, as well as creating proposals to give options for the events and their costs.

• Baoli Cannes Festival
• Bedouin Saga Ibiza -London
• Ewa Records London at Bedford Square - first time of Nairobi-based music label to perform in the UK
• StrafWerk Festival in Amsterdam, Netherlands
• Bedouin at Kave London
• Marco Carola at BEAT London

• Communication medium between Members and Management, responsible for all Membership services, ongoing programs, events, and activities.
• Able to judge multiple projects at different stages of development, having organized 2-3 events weekly on average.
• Executed the operational logistical planning of £40-250k events, from initial enquiry through to execution, as well as follow up feedback.
• Project managed initiatives to increase client accounts by 33% in 2022, which included implementation of different marketing campaigns and styling of different spaces.
• Maintained a strong relationship with Members/clients during coordination, execution, and review stages of their events.
• Delivered numerous cross-divisional campaigns and PR activity incl. bespoke prestige events to raise member attendance and facilitate corporate partnering between members.
• Increased sales by 35% within the first month through different membership packages such as audience readings (of wich meet the climate and ecological crisis head-on), sound meditation packages, health classes and one-to-one programmes; and implementation of own Membership recruitment programme:
• 2-3 weekly themed parties, backgammon tournaments, fundraisers, auction houses, product launches, live jazz performances.
• Strategy of speed networking with pre-selected subjects as well as a total of 15 webinars/live talks per month.
• Raised membership attendance from 35-70 members weekly.

• Led the logistical planning and successful execution of 50+ events valued at £500k-£3M from conception to completion, which included on-site coordination, event design, negotiation with 3rd party vendors, talent liaison, and managing cross-functional teams
• Built and maintained relationships with artists, agents, promoters, in shows with 1000-100k attendees generating over £3M in annual revenue
• Improved staffing of 60 to 70 employees per event, by creating schedules and monitoring call-outs.
• Saved over 90k across different events from negotiations with third-party vendors
• Closed a 2-year deal with YA Hire (catering and event furniture company), reduced the events’ budget by 15%
• Recruited a team of top-tier light and visual artists, as well as sound engineers.
• Led to the event’s success and increase in sales by 275% in the year of 2022.
• Own Black book of UK & Europe promotional staff, venues, vendors, light and sound artists, decoration team, visual artists, dancers, event organizers and related contracts.
• Managed external event activities to promote the company's profile and objectives, partnering with larger leading events such as KOKO Camden, Blanche London, Krankbrothers, Bedford Square, and E1 London.
• Directed a series of projects globally- the Gardens of Babylon and StrafWerk Festival, two of the biggest music events in the world.
• Executed social media marketing campaigns across different platforms such as Instagram and Facebook, maximizing event attendance to full listed status for all events except one.
• Increased the company's Instagram followers base from 900 to 4,000 in 4 months.
• Acquired sponsorship with Belvedere company and a record level of 15 sign-ups in a day.
• Arranged over 56 international and domestic travel itineraries, which included booking airfare and vouchers to artists such as Black Coffee, Audiofly, Blondish, Marco Carola, and Guy Guerber.

Managed a range of corporate events including conferences, shareholder meetings , as well as commercial and marketing related events, many of which enjoy a high media profile

• Played a key organizational role in strengthening the company's business across 90+events.
• Provided 90+ creative styles, designs, and themes across multiple events.
• Screened, hired, and trained 100+ seasonal staff.
• Coordinated work between multiple departments to provide the best in class service.
• Prepared monthly reports for upper management including P&L and sales trends.
• Partnered successfully with high-end sponsons/clients to produce £50-£500k events
• Exceeded company objectives with coordination and execution of
• Achieved revenue goals in 2019, £200k.
• Reviewed client feedback and concerns regarding products
• Meetings with senior stakeholders for monthly departmental reviews.