Yasmin Morrison
Glasgow - UK
Summary
Dedicated Fashion Design graduate looking to challenge my creativity, develop further my fashion knowledge and always eager on learning new things. I have a strong sense of creative fashion and its implementation. Knowledge in personal styling and visual merchandising, with a passion for photography. Always with an outstanding work ethic and excellent time management skills due to my time at Heriot Watt University and LIM college.
Overview
3
3
Languages
4
4
years of professional experience
Work History
Area Visual Merchandiser
PVH
Glasgow
06.2025 - Current
- Developed and implemented visual merchandising strategies across multiple stores to enhance brand consistency and increase sales.
- Designed window displays that embodied brand identity and captivated customer attention, driving foot traffic.
- Developed seasonal themes for merchandise displays, enhancing store appeal and boosting customer engagement.
- Coordinated with marketing department to synchronise in-store promotions with broader advertising campaigns, ensuring cohesive brand messaging.
- Prepared detailed visual merchandising reports, including photographs and performance metrics, for review by senior management.
- Maintained up-to-date knowledge of visual merchandising tools and technologies to improve efficiency and effectiveness.
- Managed inventory levels on the shop floor, restocking items and organising back stock for easy access.
- Photographing and styling shopfit to send across all Fraser stores.
- Attending meetings and training with staff across different regions
Customer Sales Advisor
Mango
Glasgow
03.2025 - 05.2025
- Processed transactions quickly and accurately, maintaining a high level of customer service.
- Built and nurtured positive relationships with customers through strong communication, fostering loyalty and repeat business.
- Operated register to process payments via cheque, cash and cards.
- Trained and mentored new and junior staff, enhancing team capability and performance.
- Utilised visual merchandising skills to create a welcoming store environment.
- Created eye-catching displays that aligned with brand guidelines, enhancing the store's visual appeal.
Style Advisor
Mint Velvet
Glasgow
06.2022 - 03.2025
- Taking 1 to 1 personal styling appointments where I get to explore what the customer is looking for and help them out by styling outfits with products that we offer in store. The appointment takes about 1 hour per customer and it can either be a scheduled appointment or walk in where we also include styling using accessories and footwear.
- Guided customers in pairing garments to create the perfect outfit for various occasions
- Managed high volumes of customer traffic during peak times, ensuring timely and professional service for every customer
- Exhibiting concise fashion knowledge of our products to customers
- Visual Merchandising: Each store is given a brief where we have to follow using our products and collections that we offer in store, always keeping track of our best sellers, our customers' profile and taking note of customers' suggestions. We also have the opportunity to organise the rails with 4 outfits on each, followed by a mannequin styling.
- Serving customers on the tills and wrapping our product before handing over to the customer
- Performed regular cleaning and organising tasks to maintain store appearance and making everything clean and organised for customers.
- Maintained cleanliness and sanitation standards throughout the store for customer safety.
- Promoted yearly competitions to customers, resulting in increased email sign-ups and engagement with promotions
Bridal Stylist
Melle Cloche
03.2023 - 06.2024
- Conducted one-to-one appointments for bridal and bridesmaid wear, assisting customers in selecting colours, dress silhouettes, and coordinating accessories.
- Advised on styles for customer’s silhouette and personal taste
- Fostered open communication with brides and their guests during appointments, creating a comfortable and personalised experience.
- Welcomed customers to their appointment
- Handled deliveries and customers collection: steaming the dresses, packing it up and handling the paperwork and payments.
- Small dress alteration: fixing lace parts, doing up hems and unstitching small unwanted parts of the dress.
- Performed regular cleaning and organisation of store displays to maintain a welcoming environment..
- Modelled bridal/bridesmaid dresses, and any new stock to attract more customers and boost our social media.
- Assisted on photoshoots: help dress the models, touch ups and styling of the dresses.
- Developed social content for the brand, aligning with current trends to engage customers and enhance brand visibility.
Seasonal Customer Host
White Stuff
10.2023 - 12.2023
- Assisted customers with merchandise selection, accessory finding, and purchase completion to enhance shopping experience.
- Greeted incoming customers and provided directions to different store locations.
- Communicated current promotions to customers, driving increased sales engagement.
- Achieved or exceeded company-defined sales quotas.
- Set and achieved company defined sales goals.
- Encouraged casual shoppers to become customers by providing product knowledge and tailored solutions.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Restocked returned items on sales floor to keep shelves, bins and racks replenished for customers.
- Assisted cashiers during peak hours to ensure smooth operations.
Education
High School -
Prestwick Academy
Prestwick, UK08-2018
Illustration & Art - Art And Mixed Media
Glasgow School of Art
Glasgow, United Kingdom08-2017
Illustration - Fashion Illustration
Pandora Fashion
Brazil - Campinas08-2016
Bachelor of Arts - Fashion Design
Heriot Watt University
Galashiels, United Kingdom06-2023
Semester Abroad For Fashion - Fashion Merchandising
LIM College
New York City - Manhattan 01-2022
Skills
- Visual display
- Mannequin styling
- Store layout planning
- Visual Content Creation
- Visual creativity
- Textile knowledge
- Marketing knowledge
- Creative thinking
- Time-management
- Attention to Detail
- Personal Styling
Language
English
Portuguese
Spanish
Links
www.linkedin.com/in/yasmin-morrison-b3824a268
Websites, Portfolios and Profiles
- https://www.instagram.com/ym.styling/
- https://www.instagram.com/ymd.esigns/
Skills
- Started sewing around the beginning of the pandemic, at first to give away masks to the elderly and then progressed to manufacturing them to sell. This also included the packaging and distribution and the final product, as well as a recurring bulk order from a brick-and-mortar shop.
- I also manage social media and advertisement for my family business, where I learn more about photography, marketing and short film making (production for merchandise).
- Proficient at CAD, word, powerpoint and social media as I have used it many times for university projects and building a portfolio.
- Manage and edit my own design and styling social media accounts.
- Currently decided to open my own design page on social media for bags and accessories using sustainable resources.
- Cake artist for family business on my free time.
Language
5,C1,6,C2,6,C2
Timeline
Area Visual Merchandiser
PVH
06.2025 - Current
Customer Sales Advisor
Mango
03.2025 - 05.2025
Seasonal Customer Host
White Stuff
10.2023 - 12.2023
Bridal Stylist
Melle Cloche
03.2023 - 06.2024
Style Advisor
Mint Velvet
06.2022 - 03.2025
High School -
Prestwick Academy
Illustration & Art - Art And Mixed Media
Glasgow School of Art
Illustration - Fashion Illustration
Pandora Fashion
Bachelor of Arts - Fashion Design
Heriot Watt University
Semester Abroad For Fashion - Fashion Merchandising
LIM College