Yasmin Burrows
Summary
I am a highly talented and creative individual with a diverse range of fashion and styling experience and a successful track record spanning over 12 years within Personal Shopping. I am innovative, intuitive, and self-motivated with extensive experience managing high net worth clients and implementing successful strategies in client acquisition and retention to increase the success within the Personal Shopping department I work in. In my current role I manage a client book valued at £5,000,000, specialising my focus on the UK, Europe and Middle East regions looking after UHNW families. In my previous roles I have represented the brand on an international basis in Europe the Middle East and the US.
Overview
10
10
years of professional experience
Work history
Senior Personal Shopper
Selfridges & Co
07.2025 - Current
- Specialising in wardrobe and lifestyle management across a broad range of catorgries within the store such as ready to wear, accessories, beauty and homeware
- Conducting private home appointments for VIP clients providing personal shopping, styling and wardrobe management services with utmost discretion in their homes
- Working closely with all departments within the Personal Shopping team to ensure a seamless luxury client experience is being provided and procedures being evolved when needed to in order to fit clients needs
- Coordinating clothing alterations, achieving the perfect fit for clients and working closely with tailors and seamstresses to ensure perfect garment alterations for clients, often working to a deadline
- Providing ultimate flexibility regarding the client and business needs to drive sales
Senior Personal Shopper
Threads Styling
07.2024 - 07.2025
- Specialising in high value sales and proactively driving full wardrobe management for my clients
- Building on my own personal client book by analysing client profiles and any potential opportunities and implementing network strategies to acquire new HNW clients
- Driving strong sales and performance to maximise business revenue and proactively planning my business strategy on a monthly and quarterly basis
- Identifying key industry brand opportunities and introducing these to the company and sharing with the wider management team
- Working closely with the internal departments that impact the overall customer journey, passing on any feedback and sharing any knowledge to ensure a smooth customer experience
Senior Private Shopper
Matches
02.2021 - 06.2024
- Looking after the company's most valuable clients
- Providing a special-order service to top tier clients showcasing them unique high price point items beyond the company's online product offering and working closely with brands on the design process and lead time to ensure a seamless luxury journey is delivered
- Working closely with clients on a broader range of lifestyle categories such as fine jewellery and homeware
- Ensuring all KPI's are met and exceeded. My 2022 EOY figures were up by 50% and 2023 10% due to a target increase from the following year
- Attending events and representing the brand to engage with potential HNW clients as well as press and brand partners
- Working closely with the buying teams, passing on any client feedback and sharing any regional knowledge to ensure the buy caters to the individual region to maximise sales and growth within that area
- Acting as a role model within the department and mentoring individual members of the team, resulting in 3 individual members of the team being promoted
- Proposing and executing international client acquisition events to senior management in the US and Qatar to help grow and acquire new clients in that region
- Maintaining and developing client relationships and spends to ensure they remain / grow towards top tiers of the loyalty programme through understanding their lifestyle, style needs and shopping habits
- Acting as a mentor to my assistant, giving clear guidance and support for any tasks and projects I require assistance on
- Identifying any key sale's opportunities and losses to feedback to the Private Shopping management team
- Liaising across multiple departments within the company to ensure all VIP clients expectations are met and deliver a luxury experience
Senior Personal Shopper
Topshop
05.2016 - 01.2021
- Developing client loyalty through understanding customer's needs and increasing spends of HNW individuals
- Exceeding my targets on a quarterly basis, monetary target up 10% minimum each quarter
- Hosting virtual appointments in-store and organisation of product delivery to client's house
- Working in a pressurised and fast pace environment to ensure weekly/monthly targets and KPI's are met and often exceeded
- Representing Topshop as a brand ambassador in store and at internal, external and international events and activations
- Carrying out tailor made appointments daily for a broad range of clientele, delivering impeccable customer service and managing the client expectations
- Managing and developing an assistant, acting as their direct line manager and, overseeing their development, through weekly 1:1s and being an inspiring role model daily
- Achieved the same score as other luxury competitors when secret shopped by Grazia
Education
The Fashion Retail Academy
Lord Grey High School
Timeline
Senior Personal Shopper
Selfridges & Co
07.2025 - Current
Senior Personal Shopper
Threads Styling
07.2024 - 07.2025
Senior Private Shopper
Matches
02.2021 - 06.2024
Senior Personal Shopper
Topshop
05.2016 - 01.2021
The Fashion Retail Academy
Lord Grey High School