Yasmeen Lubbock

• Sell site advertising inventory to new and existing clients to meet company targets and growth plans
• Win new business for core SEM revenue channel
• Negotiate commercials with leading UK retailers
• Collaborate with internal teams to create compelling sales and marketing materials for prospecting
• Conduct Quarterly Business Reviews (QBRs) with top-tier clients to assess campaign performance and ensure delivering on clients key KPIs
• Developed sales and marketing materials in partnership with Design team to support prospecting and new business development.
• Collaborated with front-end designers to optimize UX flow for performance and commercial priorities
• Worked closely with back-end developers to enhance CRM and operating systems, ensuring operational efficiency
• Input on defining SEO strategy in conjunction with SEO team, including content planning, link-building initiatives, and deal entry guidelines
• Setting AOP with Managing Director and Centerfield Board based on historical company performance and external market factors
• Attended industry networking events and client functions to strengthen relationships and build new partnerships
• Negotiated contracts and commercial agreements with third-party service providers, ensuring value and alignment with business objectives
• Training of junior team members, supporting their career development with regular 1:1 coaching

Top line achievements

• Revenue & Growth of business from -$500k (2011) per year to $10Million EBITDA in years (2025)
• Market Expansion from two territories to six
• Consistently top sales contributor from 2020 to 2025
• Successfully onboarded and trained 8 direct reports on the commercial team

Key Responsibilities:

• Developed new business opportunities through tailored in-house presentations, online advertising platforms, and strategic cold calling
• Researched competitor job adverts to identify active accounts, generating leads and converting them into new business opportunities
• Wrote and published job advertisements across multiple job boards, tailored to reach relevant retail candidates
• Managed the full recruitment lifecycle, including sourcing, interviewing, and shortlisting candidates via LinkedIn, headhunting, and CV databases
• Led client and candidate feedback sessions to evaluate advertising effectiveness and optimise recruitment strategy
• Negotiated terms of business, including fees, rates, and rebate periods, with new and existing clients
• Organised and conducted interviews and assessment centres for both high-volume and specialist retail roles

Top Line Achievements

• Secured new client accounts including Hugo Boss, Emma Bridgewater, Hotter Shoes, Rush Hair, and iPilot
• Developed a retained relationship with Rush Hair within one month, generating immediate and ongoing revenue
• Achieved highest revenue and placement figures on the Retail Operations desk in Q1 2011

Key Responsibilities:

• Managed and updated offender case files using internal systems ensuring accurate, timely record-keeping in accordance with data protection and legal standards
• Scheduled and coordinated appointments, including offender supervision sessions, court dates, and risk assessments
• Acted as first point of contact for offenders, handling sensitive and confidential information with discretion and professionalism
• Produced and distributed key documentation, such as CPS reports, breach letters, and case summaries, under tight deadlines
• Supported probation officers with case preparation and diary management to streamline offender supervision and risk management