Yasir Sultan
Bedford
Summary
Senior Product Manager with extensive experience in leading digital solution development and successful product launches. Proven ability to optimize user adoption and streamline processes, enhancing efficiency and customer satisfaction. Skilled in managing cross-functional teams and vendor partnerships to deliver scalable, user-centric products. Committed to fostering innovation and continuous improvement to align with business and consumer needs.
Overview
8
8
years of professional experience
2016
2016
years of post-secondary education
Work history
Senior Product Manager - eContracting
Ford Credit Europe
Basildon, Essex
02.2024 - 12.2025
- Spearheaded successful launch of eContracting journey for 250 Ford dealers in UK, partnering with new vendor to optimise contract signing process and decrease processing time by 40%, achieving dealer utilisation of 70% since launch.
- Successfully launched eSign and IDV functionality for 60+ Ford dealers in Spain. Achieved 90% dealer and customer utilisation, establishing Spain as a leading market for eContracting.
- Led the launch of the eSign and IDV programme for 200 Ford dealers in France, optimising the process for local market requirements, which enabled customers to digitally sign their documents and validate their identity, saving the market €300k.
- Successfully onboarded, managed new external vendors for the UK, France and Spain, ensuring strong vendor relationships and alignment with product requirements, reducing contract turnaround times by 30%. Consolidated vendors across the markets saving the company over £2m in vendor costs by decommissioning legacy vendors.
- Coordinated regular interactions with senior leadership, legal, and compliance teams to ensure product features fulfilled customer demands and adhered to regulatory guidelines across several European markets.
- Developed and executed product roadmap in NNL format to align with strategic objectives.Ensured feature discovery and enhancements improved user satisfaction and operational efficiency.
- Directed cross-functional teams encompassing engineering, design, marketing, legal, and external vendors to guarantee timely and successful launch of eContracting products, aligning with business objectives and customer requirements.
- Optimised customer eContracting process, pinpointing inefficiencies and executing changes that reduced bureaucracy and streamlined experience, improving customer satisfaction by 50%
eContracting Product Analyst
Ford Credit Europe
04.2021 - 02.2024
- Facilitated launch of Distance eContracting in UK and Spain, enhancing contract process efficiency and elevating customer satisfaction across these markets.
- Facilitated launch of new finance plans featuring eSign functionality, enhancing customer onboarding experience and minimising manual paperwork.
- Spearheaded development and successful launch of Disbursement Form functionality for UK market, enabling 300 UK Ford dealers to sell insurance products digitally
- Coordinated with product managers and stakeholders to articulate and record business requirements, guaranteeing that product features fulfilled user expectations and business goals.
- Performed comprehensive market research and competitive analysis, identifying industry trends and benchmarking products against competitors to enhance product differentiation.
- Evaluated key performance indicators (KPIs) related to product usage, user behaviour, and sales, generating actionable insights that facilitated product refinements and strategy modifications.
Select Zone Manager
Ford Credit Europe
04.2020 - 04.2021
- Oversaw portfolio of 50 dealers across UK, surpassing finance penetration targets by 20% through strategic relationship management and planning.
- Identified and addressed key challenges faced by dealers, developing customised solutions to improve their performance such as providing marketing budget of £10k per dealer to support campaigns.
- Negotiated performance targets and incentives with dealers, ensuring alignment with company objectives and maximizing profitability.
Business Analyst (Graduate Scheme)
Ford Credit Europe
04.2019 - 04.2020
- Enhanced consumer applications to streamline purchasing processes.
- Gathered business requirements for applicable enhancements.
- Created user stories and collaborated with stakeholders during agile ceremonies.
- Coordinated UAT testing to validate application performance.
- Maintained compliance with legal, regulatory, and Corporate Policy requirements, including TCF principles.
- Launched new vehicle models on Build and Price platform.
- Introduced Finance Calculator on Build and Price platform for Belgium.
Financial Analyst (Graduate Scheme)
Ford Credit Europe
01.2018 - 04.2019
- Completed monthly, quarterly, and annual financial reporting within deadlines, presenting variance explanations to management.
- Reviewed and analysed financial performance, preparing reports on volume variances and expenses.
- Maintained pricing model, offering compliance advice to RAMs regarding company pricing policies.
MDRO Administrator (Graduate Scheme)
Ford Credit Europe
10.2017 - 12.2017
- Processed customer orders efficiently to ensure timely delivery.
- Entered invoices into online system, maintaining high levels of accuracy.
Collections and Account Services Agent (Graduate Scheme)
Ford Credit Europe
07.2017 - 10.2017
- Optimised call handling targets by assisting customers with inquiries and ensuring prompt responses.
- Conducted outbound calls for account maintenance and customer relationship enhancement.
- Maintained TCF standards to ensure compliance and customer protection.
- Reviewed default accounts, implementing appropriate corrective actions.
- Established and set up payment plans tailored to customer needs.
- Processed payments efficiently to support cash flow management.
- Referred accounts to external agencies when necessary for further resolution.
Education
BA (Hons) - Politics and International Relations
Royal Holloway, University of London
Egham, SurreySkills
- Product strategy ownership
- User story writing
- Planning and prioritisation
- Facilitation skills
- Negotiation expertise
- Vendor management
- Microsoft Office proficiency
- Agile methodology
- Roadmap development
- Competitor analysis
- Cross-functional collaboration
- Customer journey mapping
- Stakeholder management
- Data analysis
- Effective communication
- Presentation skills
References
References available upon request.
Timeline
Senior Product Manager - eContracting
Ford Credit Europe
02.2024 - 12.2025
eContracting Product Analyst
Ford Credit Europe
04.2021 - 02.2024
Select Zone Manager
Ford Credit Europe
04.2020 - 04.2021
Business Analyst (Graduate Scheme)
Ford Credit Europe
04.2019 - 04.2020
Financial Analyst (Graduate Scheme)
Ford Credit Europe
01.2018 - 04.2019
MDRO Administrator (Graduate Scheme)
Ford Credit Europe
10.2017 - 12.2017
Collections and Account Services Agent (Graduate Scheme)
Ford Credit Europe
07.2017 - 10.2017
BA (Hons) - Politics and International Relations
Royal Holloway, University of London