Yash Barsaiyan
Birmingham,
Summary
Strategic marketing postgraduate with 5+ years of professional experience in intellectual property law, and a strong foundation in digital marketing, campaign planning, and consumer research. Proven success in leading university consultancy projects focused on real-world marketing strategy, social impact, and brand engagement. Now seeking entry-level opportunities in marketing or consulting, where analytical thinking, communication skills, and creativity can drive results.
Overview
5
5
years of professional experience
Work History
Senior Paralegal
Trexo Global
Noida
02.2024 - 07.2024
- Reviewed and edited over 100 patent applications, ensuring accuracy and compliance with legal standards, resulting in a 98% approval rate from the USPTO.
- Identified and corrected errors in spelling, grammar, punctuation, formatting, and terminology, mitigating potential risks and enhancing the enforceability of patents.
- Identified and corrected errors in technical language within patent documents, improving clarity and reducing the risk of legal disputes by 75%.
- Managed financial records and reporting for community events or programs.
- Collaborated with cross-functional teams to streamline fund allocation processes, reducing turnaround time by 20% and improving resource utilization efficiency.
- Draft Office Action Shell Response, which provide Clients to file responses timely with Accuracy & Efficiency.
- Managed multiple proofreading projects simultaneously, prioritizing tasks and meeting tight deadlines in a fast-paced environment.
- Developed and delivered comprehensive training programs for new employees on proofreading patents, ensuring accuracy, consistency, and compliance with legal and technical standards.
- Knowledge of other services like Patent Term Adjustments (PTA) and Certificate of Correction (COC).
Paralegal
Trexo Global
Noida
02.2023 - 02.2024
Service Operations Senior IP Analyst
Clarivate
Noida
01.2022 - 02.2023
IP Analyst
CPA Global
Noida
08.2019 - 12.2021
Education
Msc in Strategic Marketing
Aston University
true09.2025
Bachelor in Business Administration
SRGPGPI College
Indore, India08-2019
Skills
- Marketing strategy and campaign development
- Consumer research and analysis
- Digital marketing expertise
- Influencer and content marketing
- Communication and storytelling skills
- Project management and collaboration
- Microsoft Office proficiency
- Data analysis with Google Analytics
- Time management strategies
Projects & University Experience
Digital Advertising Campaign – Primark | Aston University
• Created TikTok-based digital ad campaign to promote Click & Collect service.
• Delivered 12-month multi-phase strategy using PPC, influencer marketing, SEO.
• Projected 20% increase in service usage and 10M+ impressions.
Marketing Strategy Project – Your Digital Hub
• Developed a full-funnel marketing plan including market segmentation and content strategy.
• Presented recommendations on digital growth to university panel and peers.
Fundraising & Awareness Campaign – Aston Villa Foundation
• Collaborated on UK and India-based charity events including marathons and gaming.
• Raised awareness via digital and community outreach, targeting Gen Z engagement.
Brand Development – Smokin' Beans (Student Consultancy)
• Conducted in-depth analysis of target market demographics, psychographics, and buying behaviors to inform marketing strategies, resulting in 15% increase in customer engagement.
• Implemented data-driven approach to assess competitive landscape and market trends, leading to the identification of key growth opportunities that resulted in a 20% increase in market share.
• Utilized comprehensive contextual analysis to develop highly targeted marketing campaigns tailored to specific customer segments, achieving a 10% higher conversion rate compared to previous generic campaigns
Leadership Experience
Treasurer, Aston Marketing Society, Birmingham, United Kingdom
• Managed financial records and reporting for community events or programs.
• Collaborated with cross-functional teams to streamline fund allocation processes, reducing turnaround time by 20% and improving resource utilization efficiency.
Languages
• English (Upper Intermediate – B2)
• Hindi (Native)
Timeline
Senior Paralegal
Trexo Global
02.2024 - 07.2024
Paralegal
Trexo Global
02.2023 - 02.2024
Service Operations Senior IP Analyst
Clarivate
01.2022 - 02.2023
IP Analyst
CPA Global
08.2019 - 12.2021
Msc in Strategic Marketing
Aston University
Bachelor in Business Administration
SRGPGPI College
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