Yang Ye
Barista/Waiter
Overview
6
6
years of professional experience
Work history
Sales Assistant
Massimo Dutti
Guangzhou, China
04.2018 - 09.2019
- Assisted customers with clothing shopping and provided a positive shopping experience.
- Managed checkout, ensuring smooth and accurate transactions.
- Maintained store cleanliness, organized stock, and ensured product displays were appealing.
- Supported daily store operations to ensure a welcoming environment.
On-site Japanese Interpreter
Dentsu Aegis Network
Guangzhou, China
10.2019 - 02.2020
Senior E-commerce Specialist - Japan
HOFAN
Shenzhen, China
04.2020 - 09.2021
- Shopify Website Operation: Designed and optimised website layout, content, pricing, and SEO while monitoring performance to improve user experience, conversion, and retention.
- Influencer & Media Relations: Coordinated with influencers and media to drive brand exposure and site traffic.
- Performance Marketing: Conducted competitor and audience analysis to develop ad strategies across Google and Meta. Optimised targeting, creatives, and bidding to maximise ad performance.
- EDM: Developed monthly email plans, designed templates, and segmented users to boost engagement and purchases.
- Market Research: Analyzed target markets and competitors to identify brand launch opportunities.
Senior Marketing Specialist - JP,EU,US
Fastlane
Shenzhen, China
09.2021 - 04.2024
- Media & Influencer Relations: Secured media coverage & content collaborations with top-tier Japanese tech, lifestyle, and gaming outlets.
- Brand Communication: Built and managed communication networks with Japanese influencers and media for various projects.
- Content Creation: Created and managed Japanese materials, including press releases and brand books.
- Project & Client Management: Coordinated with internal teams and clients to ensure smooth project execution and timely delivery.
- Event Planning: Planned and executed offline brand events across major cities in Japan.
- Business Development: Identified local partnership opportunities to enhance brand visibility and credibility.
Education
Master of Arts - Promotional Media: Public Relations, Advertising and Marketing
Goldsmiths, University of London
City of London 09.2024 -
Bachelor of Arts - Japanese Language and Business
Guangdong University of Foreign Studies
Guangzhou, China 09.2016 - 06.2020
Skills
- Friendly, sociable, communicative
- Detail-oriented with hospitality mindset
- Collaborative, calm under pressure
- Adaptable and culturally aware
- Passionate about good coffee & cuisine
Affiliations
- Hiking, Traveling, Photography, Reading, Gigs
Languages
English
Advanced
Japanese
Upper intermediate
Mandarin & Cantonese
Native
Timeline
Master of Arts - Promotional Media: Public Relations, Advertising and Marketing
Goldsmiths, University of London
09.2024 -
Senior Marketing Specialist - JP,EU,US
Fastlane
09.2021 - 04.2024
Senior E-commerce Specialist - Japan
HOFAN
04.2020 - 09.2021
On-site Japanese Interpreter
Dentsu Aegis Network
10.2019 - 02.2020
Sales Assistant
Massimo Dutti
04.2018 - 09.2019
Bachelor of Arts - Japanese Language and Business
Guangdong University of Foreign Studies
09.2016 - 06.2020
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