Yael Nahome

• Leads retention and digital individual giving strategies for the UK, providing insight and expertise to support wider international fundraising goals.
• Develops and delivers engaging donor stewardship journeys and automated campaigns, increasing retention and lifetime value.
• Provides strategic guidance, toolkits and templates to support local teams in delivering consistent and effective supporter communications.
• Monitor KPIs and donor trends, producing regular insight reports and recommendations to optimise performance.
• Delivers training and share best practices with fundraising colleagues to embed a supporter-first, data-driven approach.
• Drives innovation through A/B testing and audience-led content, ensuring continual improvement of donor journeys.
• Acts as CRM gatekeeper, ensuring GDPR compliance and effective data management.
• Collaborate with global fundraising, content and social teams to ensure alignment and share learnings.

• Delivered multi-channel digital fundraising campaigns, managing budgets, stakeholders and performance analysis.
• Developed donor engagement strategies to improve retention and reactivation.

• Analysed campaign performance using advanced metrics, optimising future efforts accordingly .
• Streamlined administrative processes for efficient donor communication and record keeping.
• Participated actively in networking events within the non-profit sector gaining valuable industry insights.

• Delivered impactful email automation campaigns, improving conversion and engagement by increasing personalised content and introducing a user- focused approach.
• Implemented segmentation strategies and analysed user flows to improve retention and performance.
• Managed stakeholder communications, creative assets and email testing.