Xuexuanyi Xiang
Newcastle upon Tyne,Newcastle upon Tyne
Summary
Self-motivated social media marketing with experience creating, scheduling and evaluating content to consistently meet business needs. Identified trends and developments in platform technologies to capitalise on growth opportunities. Knowledgeable in SEO and PPC to increase campaign reach and revenue.
Overview
6
6
years of professional experience
Work history
Remote Social Media Marketing Specialist
UK Pathway Edcucation Limited
Manchester, England
10.2021 - 08.2022
- Managed and created 3 successful paid social campaigns, capturing 100 new targeted clients.
- Increased engagement on 5% social media platforms by 20% by implementing cohesion of active audience, establish contact with existing customers and potential customers strategies.
- Interacted with clients daily, updating on projects and new developments.
- Managed 3 accounts across 3 social media platforms to generate sustained growth.
Administrative Assistant
Jiangquan Xiang
Lichuan, China
02.2020 - 06.2021
- Monitored and updated budget and account records.
- Typed and proofread documents produced by other staff members.
- Made travel arrangements and booked accommodation for staff members.
- Prepared, reviewed and submitted team expense reports.
Tourism Marketing Specialist
Jingchen
Lichuan, China
06.2018 - 12.2019
- Developed and executed sales promotions, increasing revenue through targeted campaigns.
- Liaised with management teams in developing marketing strategies and plans.
- Acquired industry knowledge to support marketing efforts and strategies.
- Drafted targets and schedules for driving acquisition, growth and retention.
Sales Specialist Intern
Tenglong Cave Senic Area
Lichuan, China
01.2017 - 11.2018
- Abided by safety and health policies, regulatory compliance and product handling procedures.
- Researched and provided accurate sales forecasts and allocated resources to meet targets.
- Partnered with marketing teams to develop product pitches for boosting sales.
- Understood warranties and facilitated faulty merchandise returns to store.
Education
Bachelor of Arts - Tourism Management
Wuchang University of Technology
China 09/2014 - 06/2018
Master of Science - Global Human Resource Management
University of Newcastle Upon Tyne
Newcastle upon Tyne 09/2022 -
Diploma of Higher Education - International Graduate Diploma in Business and Humanities
Into Newcastle Univerisity
Newcastle upon Tyne 01/2021 - 07/2022
Skills
- Social customer care
- B2B social media campaigning
- Influencer marketing amplification
- Google Ads
- EMEA cultural sensitivity
- IG reels
- Paid social media marketing
- Conversion campaign management
- Content publishing tools
- Excel proficiency
- Hiring and training
- Performance evaluation
- Recruitment
- Succession planning
- Workforce improvements
- Personnel recruitment
- Administrative and clerical support
- Consumer trends awareness
- Market research techniques
- Relationship building
- Self-motivated
- Online sales
- Customer service
- Team collaboration
- Fluent in English/Mandrain
- Network development
- Customer Relations
Languages
English
Fluent
Chinese (Mandarin)
Native
Timeline
Remote Social Media Marketing Specialist
UK Pathway Edcucation Limited
10.2021 - 08.2022
Administrative Assistant
Jiangquan Xiang
02.2020 - 06.2021
Tourism Marketing Specialist
Jingchen
06.2018 - 12.2019
Sales Specialist Intern
Tenglong Cave Senic Area
01.2017 - 11.2018
Bachelor of Arts - Tourism Management
Wuchang University of Technology
09/2014 - 06/2018
Master of Science - Global Human Resource Management
University of Newcastle Upon Tyne
09/2022 -
Diploma of Higher Education - International Graduate Diploma in Business and Humanities
Into Newcastle Univerisity
01/2021 - 07/2022
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