Xuanxuan Wu
Wandering Voices Podcast
Leeds
3
years of professional experience
5
years of post-secondary education
2
Languages
Marketing professional with strong expertise in market research, audience analysis, and competitor evaluation. Proven ability to develop effective social media strategies and create engaging content using AI-assisted marketing techniques. Skilled in data analysis, dashboard creation, and advanced Excel, alongside proficiency in Adobe Premiere Pro and DaVinci Resolve for multimedia projects. Bilingual in English and Mandarin, facilitating communication with diverse audiences and driving data-driven insights to meet business goals.
Reliable and resilient team player, committed to managing ongoing product flow through production lines. Identifies inefficiencies and reports product non-compliance to regulations. Quick-learner confident at following complex instructions in fast-paced environments.
Work history
Marketing & Production Intern
2 Months- Managed multi-platform social media publishing across RedNote, Instagram, and TikTok, enhancing content distribution and brand visibility, leading to increased audience engagement.
- Conducted market and competitor research to evaluate promotion methods, target audience behaviour, and content opportunities, informing ongoing marketing strategy.
- Produced and edited podcast episodes, transforming long-form audio content into digital assets for online distribution, resulting in 200% increase in listening rate.
Integrated Media Production, Marketing Department
1 Month- Produced over 20 multimedia assets, growing account traffic and audience interaction by 150%
- Delivered integrated media promotion projects for 10+ book publications; Coordinated book presentations, short video production, material collection, and audiovisual content creation
- Managed end-to-end publicity workflows for over 10 book titles, ensuring timely delivery of dedicated shots
- Developed a material archiving system that organised over 200 assets (images, text, video), reducing retrieval time by 40%
Post-Production, Integrated Media Department
1 Month- Managed production workflows for audio-visual content, overseeing filming, editing, and post-production, supporting content layout and publishing schedules
- Collaborated on themed campaigns during peak seasonal periods, enhancing brand visibility
- Achieved 150% year-on-year increase in article views, broadening audience reach and fostering community interaction
Skills
Market research and analysis
Audience analysis
Competitor analysis
Social media strategy
Social media content
Content ideation and refinement
AI-assisted marketing strategies
Data analysis
Data cleaning and dashboard creation
Advanced Excel
Google Sheets proficiency
Adobe Premiere Pro and DaVinci Resolve
Microsoft Office
Professional proficiency in English
Native proficiency in Mandarin
Education
MA - Culture, Creativity, and Entrepreneurship
- Dissertation submitted; degree award pending
- Relevant Coursework: Business of Culture and Creativity | Entrepreneurship in the Cultural and Creative Industries, etc.
- GPA: 2:1
BA - Broadcast and Television Directing
- Relevant Coursework: Interviewing and Writing | Fundamentals of Videography | Documentary Creation | New Media Operations and Management | Short Video Creation, etc.
- GPA: 86/100
PROJECT EXPERIENCE
Leeds Global Industry Programme, University of Leeds | July 2026 – Fundraising & Project Coordination, Researched different fundraising methods and financing approaches for a sustainable SME project and produced comparative analysis reports evaluating pros and cons of different investment firms, assessing risks and suitability to support decision-making., Coordinated team meetings and project timelines across multiple work-streams, supporting the delivery of high-quality outputs within the submission deadline., Market Research Project – Group Project, University of Leeds | May 2026, Led the core market research phase; defined target audience segments and mapped key users Requirements to guide project positioning, Analyzed user preferences and core demands, Delivered data-driven insights to inform strategic decisions and ensure accurate project alignment with audience needs, New Media Account Analysis – Independent Project, Kede College of Capital Normal University | Oct 2024, Conducted in-depth research on KOL accounts, Built an operational framework by covering content strategy, audience targeting, viral growth drivers, and monetization models, Presented findings in structured reports, Evaluated operational strategies across multiple sectors; identified key factors for audience growth and retention and developed a repeatable model for account performance analysis
AWARDS AND ACHIEVEMENTS
Silver Award, 4th ICAD International Contemporary Youth Art and Design Competition | 2024, Third Prize, USDA American New Concept Design Art Award (China Division) | 2024, Excellence Award, 3rd Hong Kong Youth Design Award & Hong Kong Youth Art and Design Competition | 2023
Languages
English
Upper intermediate
Chinese (Mandarin)
Native
Timeline
Marketing & Production Intern
Wandering Voices Podcast
2026.07 - 2026.09Read More
University of Leeds
MA from Culture, Creativity, and Entrepreneurship
2025.01 - 2026.01Read More
Integrated Media Production, Marketing Department
Peking University Press Co., Ltd.
2024.12 - 2025.01Read More
Post-Production, Integrated Media Department
Shuozhou TV Station
2023.07 - 2023.08Read More
Kede College of Capital Normal University
BA from Broadcast and Television Directing
2021.09 - 2025.06Read More