Overview
Work history
Education
Skills
Timeline
Generic

Xinyu Lai

London

Overview

2
2
years of professional experience
5
5
years of post-secondary education

Work history

Social media intern

University of York
06.2024 - 07.2024
  • Coordinated with the marketing team to align social media campaigns with promotional strategies.
  • Independently planned, shot, and edited 5+ promotional videos, effectively improved the online interaction rate of the activity by about 30%, accurately transmitted the core theme, and significantly enhanced the communication effect of the activity.

Community operation intern

NYSE:TAL
Bejing
02.2023 - 05.2024
  • Monitored and analyzed daily community data, regularly compiling key metrics to support optimization of community engagement and user experience.
  • Increased community engagement by 15% through precise data monitoring and analysis, resulting in a notable rise in user participation rates.
  • Streamlined processes for device management and information dissemination, reducing operational time by 20% and significantly boosting team efficiency.
  • Enhanced proficiency in community operations and data analysis tools, gaining valuable hands-on experience that lays a solid foundation for future career development.

Brand publicity

Beijing Jing-Ren Culture Development Co., Ltd.
07.2022 - 09.2022
  • Successfully managed the company’s short video account, increasing follower count by 20% within three months through consistent and engaging content updates.
  • Gathered creative materials by photographing over 50 students during classes and conducting 10+ interviews to highlight unique and authentic stories.
  • Produced, edited, and published 30+ high-quality short videos, achieving an average view count of 5,000 per video, significantly enhancing the account's visibility and audience engagement.

Education

Master of Arts - Management of Creative and Cultural Industries

University of York
09.2023 - 09.2024

Bachelor of Arts - Advertisement and New media

Hebei Oriental University
China
09.2018 - 06.2022

Skills

  • Microsoft Office
  • Adobe Photoshop Premiere Pro
  • Social Media Strategy
  • Mandarin English
  • Guest Service

Timeline

Social media intern

University of York
06.2024 - 07.2024

Master of Arts - Management of Creative and Cultural Industries

University of York
09.2023 - 09.2024

Community operation intern

NYSE:TAL
02.2023 - 05.2024

Brand publicity

Beijing Jing-Ren Culture Development Co., Ltd.
07.2022 - 09.2022

Bachelor of Arts - Advertisement and New media

Hebei Oriental University
09.2018 - 06.2022
Xinyu Lai