Xinyu Lai
London
Overview
2
2
years of professional experience
5
5
years of post-secondary education
Work history
Social media intern
University of York
06.2024 - 07.2024
- Coordinated with the marketing team to align social media campaigns with promotional strategies.
- Independently planned, shot, and edited 5+ promotional videos, effectively improved the online interaction rate of the activity by about 30%, accurately transmitted the core theme, and significantly enhanced the communication effect of the activity.
Community operation intern
NYSE：TAL
Bejing
02.2023 - 05.2024
- Monitored and analyzed daily community data, regularly compiling key metrics to support optimization of community engagement and user experience.
- Increased community engagement by 15% through precise data monitoring and analysis, resulting in a notable rise in user participation rates.
- Streamlined processes for device management and information dissemination, reducing operational time by 20% and significantly boosting team efficiency.
- Enhanced proficiency in community operations and data analysis tools, gaining valuable hands-on experience that lays a solid foundation for future career development.
Brand publicity
Beijing Jing-Ren Culture Development Co., Ltd.
07.2022 - 09.2022
- Successfully managed the company’s short video account, increasing follower count by 20% within three months through consistent and engaging content updates.
- Gathered creative materials by photographing over 50 students during classes and conducting 10+ interviews to highlight unique and authentic stories.
- Produced, edited, and published 30+ high-quality short videos, achieving an average view count of 5,000 per video, significantly enhancing the account's visibility and audience engagement.
Education
Master of Arts - Management of Creative and Cultural Industries
University of York
09.2023 - 09.2024
Bachelor of Arts - Advertisement and New media
Hebei Oriental University
China 09.2018 - 06.2022
Skills
- Microsoft Office
- Adobe Photoshop Premiere Pro
- Social Media Strategy
- Mandarin English
- Guest Service
Timeline
Social media intern
University of York
06.2024 - 07.2024
Master of Arts - Management of Creative and Cultural Industries
University of York
09.2023 - 09.2024
Community operation intern
NYSE：TAL
02.2023 - 05.2024
Brand publicity
Beijing Jing-Ren Culture Development Co., Ltd.
07.2022 - 09.2022
Bachelor of Arts - Advertisement and New media
Hebei Oriental University
09.2018 - 06.2022
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