XINGBING ZHANG

Lead e-commerce performance and digital marketing strategy across multiple online platforms, supporting business growth through data-driven optimisation and cross-channel execution.

E-commerce Performance & Optimisation

• Managed and optimised product content across Amazon and Shopify, including titles, descriptions, A+ content, imagery and video, improving visibility and conversion rates.
• Enhanced customer journey touchpoints by aligning content, pricing and promotional activity with user behaviour and demand trends.
• Conducted ongoing content optimisation and structured testing (CRO) to improve engagement, click-through rate and conversion performance.

Campaign Management & Growth

• Planned, executed and optimised digital campaigns across TikTok, Amazon and Google Ads.
• Achieved strong ROAS performance (5x on Amazon and up to 20x on TikTok) through audience targeting, creative testing and budget optimisation.
• Supported product launches and promotional campaigns, ensuring alignment with overall commercial objectives.

Data Analysis & Performance Reporting

• Analysed performance data including traffic, conversion rates and sales trends using Excel and platform analytics tools.
• Produced regular performance reports and insight summaries for senior stakeholders, translating data into actionable recommendations.
• Identified performance gaps and implemented optimisation strategies to improve overall e-commerce efficiency.

Cross-Functional Collaboration

• Worked closely with marketing, creative and operations teams to deliver campaigns, optimise content and improve user experience.
• Coordinated multiple projects simultaneously, ensuring timely delivery and alignment with business priorities.
• Collaborated with external partners and internal stakeholders to execute marketing initiatives effectively.

Key Achievements

• Contributed to 100% revenue growth between 2019–2020 through performance optimisation and campaign execution.
• Expanded multi-channel e-commerce presence, diversifying revenue streams across new platforms.
• Consistently improved conversion and engagement through data-led content optimisation strategies.

• Managed full e-commerce operations including digital marketing, website performance and customer acquisition.
• Built and managed online sales channels, including Magento website and marketplaces.
• Developed and optimised product content to improve SEO visibility and customer engagement.
• Monitored sales performance and customer behaviour, adjusting strategies to improve conversion rates.
• Managed marketing campaigns and customer acquisition initiatives across digital platforms.
• Led team to achieve company objectives on time and within budget.
• Implemented targeted sales strategies that resulted in average annual increase of 20% in sales performance.

• Managed online product listings, enhancing brand visibility.
• Optimised web pages for better user experience and increased traffic.
• Assisted in development of e-commerce strategy, contributing significantly towards company growth.
• Managed over 100 customer messages, process returns and refunds effectively maintaining high level of customer satisfaction.
• Coordinated promotional activities and campaigns to boost e-commerce revenue.
• Liaised with IT department frequently to resolve technical issues promptly ensuring minimal disruption in operations.