Ximeng Liao
Guangzhou,China
Summary
I have a solid basic knowledge of management and marketing, good computer skills, skilled in the use of computers and the use of various computer software, such as Excel, Photoshop, Powerpoint, and other software to work; I have good professional conduct and teamwork spirit, strong communication, understanding, and analytical skills; I have the ability to work and learn independently, work carefully and attentively; I have strong logical reasoning, language, written expression, and I have the ability to work and learn independently, work carefully and attentively.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work history
Retail Operations Intern
La perla
Shanghai, CHINA
08.2023 - 09.2023
- Curated visual storytelling for 5+ luxury lingerie collections, contributing to a 12% sales increase.
- Conducted market research on sustainable fashion practices in China to inform eco-friendly product development.
- Assisted in launching a WeChat mini-programme, resulting in a 20% boost in mobile engagement.
- Developed visually compelling content strategies across Weibo and RED platforms, crafting aesthetic narratives that resonated with 500,000+ followers.
Marketing Department
Guangzhou Shi'er Pingfang International Clothing CO.,Ltd
Guangzhou, China
06.2023 - 08.2023
- Created visual merchandising layouts for 6 seasonal collections using Adobe Photoshop, incorporating fashion trend analysis and colour theory for WeChat and Xiaohongshu campaigns.
- Compiled weekly digital lookbooks for 20+ garment styles, utilising styling expertise to showcase product details.
- Developed content calendars and mood boards for 3 mini-programmes, blending lifestyle photography with fashion elements to increase brand aesthetic appeal.
Activity instructor
The University of Manchester Chinese Students' Union
Manchester, United Kingdom
10.2022 - 05.2024
- Assisting in the organisation of numerous events, such as the Top Ten Singers on Campus and the New Year's Eve Party.
- Participate in planning and offer a variety of ideas.
- Contribute in stage design by offering advice and concepts for coordinating costumes and positioning performers as a whole.
Marketing Intern
Guangzhou Aiwis Fashion Apparel Co., Ltd.
Guangzhou, China
07.2022 - 09.2022
- Assisted in developing a capsule collection inspired by traditional Chinese motifs, resulting in 15 unique garment designs.
- Created visually refined content for WeChat and Xiaohongshu, combining commercial photography with artistic direction to elevate brand aesthetics, resulting in a 25% increase in engagement.
- Researched Gen Z's appreciation of artistic brand storytelling, identifying key visual preferences to inform cloth design.
- Developed a digital lookbook, highlighting the brand's cultural inspiration and sustainable practices.
Marketing Intern
Shenzhen Aimei Trading Co., Ltd.
Shenzhen, CHINA
06.2020 - 09.2021
- Designed visual content for smartphone campaigns, implementing artistic direction in promotional materials.
- Curated and edited product photography for 20+ mobile devices, applying artistic composition principles to enhance visual merchandising across digital platforms.
Education
Master of Arts - Designing Education
Goldsmiths, University of London
London 09.2024 - 09.2025
Bachelor of Science - Fashion management
University of Manchester
Manchester 09.2021 - 06.2024
Languages
Mandarin
Proficient (C2)
English
Fluent
Cantonese
Proficient (C2)
Timeline
Master of Arts - Designing Education
Goldsmiths, University of London
09.2024 - 09.2025
Retail Operations Intern
La perla
08.2023 - 09.2023
Marketing Department
Guangzhou Shi'er Pingfang International Clothing CO.,Ltd
06.2023 - 08.2023
Activity instructor
The University of Manchester Chinese Students' Union
10.2022 - 05.2024
Marketing Intern
Guangzhou Aiwis Fashion Apparel Co., Ltd.
07.2022 - 09.2022
Bachelor of Science - Fashion management
University of Manchester
09.2021 - 06.2024
Marketing Intern
Shenzhen Aimei Trading Co., Ltd.
06.2020 - 09.2021
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