Overview
Work history
Education
Skills
Timeline
Generic

Xiaoyu You

Glasgow,Glasgow City

Overview

6
6
years of professional experience

Work history

IELTS teacher

Self-employed
Glasgow
2023.03 - 2026.02

I major in TESOL, so I have started an IELTS workshop myself to help students achieving better grades during the IELTS test.

  • Assisted in curriculum design for effective language instruction leading to improved student performance on IELTS exams.
  • Tailored assignment feedback according to individual needs resulting in enhanced performance over time.
  • Developed comprehensive lesson plans by incorporating IELTS exam-focused materials and practicing English language skills.
  • Facilitated regular workshops focused on specific IELTS sections, simplifying challenging content for better student grasp.

Chinese Takeaway Marketing Manager

Lee Garden Chinese Takeaway
Berwick-upon-Tweet
2021.01 - 2026.02

I used to help in my uncle’s takeaway as manager to help dealing with orders, communicate with customers as well as managing the whole teams including drivers, counter staffs and chiefs in the kitchen, at the same time making some marketing strategies for the company.

  • Analysed market trends to inform strategic decision-making processes.
  • Managed team dynamics by implementing conflict resolution strategies.
  • Facilitated staff training, resulting in better customer service.
  • Delegated tasks efficiently to maximise productivity.
  • Developed accurate sales forecasts for improved strategic planning.

Advertising Campaign Manager

Anime Republic
Edinburgh
2020.02 - 2024.01

I used to work in Anime Republic to help the company to develop campaign plans and manage the implementation of products and communication activities to meet the strategic goals and corporate priorities.

Dealing with social media tools to engage audiences across traditional and new media. Arrange events/activities to promote the image of our company, products and services.

Manage all activities in the campaign life cycle: insight, develop, deliver, monitor and evaluate.

  • Managed media relations to increase brand visibility.
  • Fostered collaboration amongst team members, enhancing overall productivity.
  • Devised innovative marketing strategies, bolstered brand presence in target markets.

Education

Master of Science - TESOL

Edinburgh University
Edinburgh
09.2019

Skills

  • Bilingual or multilingual
  • Effective motivation
  • Crisis communication handling
  • Creative ideation
  • Market research analysing
  • Google analytics mastery
  • Leadership and mentoring
  • Digital advertising strategies

Timeline

IELTS teacher

Self-employed
2023.03 - 2026.02

Chinese Takeaway Marketing Manager

Lee Garden Chinese Takeaway
2021.01 - 2026.02

Advertising Campaign Manager

Anime Republic
2020.02 - 2024.01

Master of Science - TESOL

Edinburgh University
Xiaoyu You