XIAOYANG ZHOU
Birmingham
Summary
MSc Business Analytics student with a strong interest in applying data analysis within the sports and fitness industry. Combines two years of experience as a gym coach and a background as a former badminton athlete with analytical skills in Excel and Tableau. Particularly interested in understanding member behaviour, improving engagement, and analysing space utilisation to support data-driven decision making in sport and fitness environments.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work history
Gym Coach
SHUAI ZHANG
Xiang tan, China
2022.07 - 2024.06
- Observed member behaviour, including usage patterns and peak training times
- Developed understanding of how user behaviour influences engagement and retention
- Supported members in achieving fitness goals, improving satisfaction and participation
- Developed strong relationships with members through exceptional customer service, bolstering loyalty and retention rates.
- Conducted regular equipment checks to ensure safe use by gym members.
Securities Company Staff
ZEDONG LIU
Xiang tan, China
2020.01 - 2022.05
- Collaborated well with team members for successful projects.
- Interacted regularly with suppliers ensuring timely deliveries.
- Handled complaints with professionalism to retain clients.
- Delivered products on time by adhering to schedules closely.
- Conducted basic data analysis to support decision-making and operational planning.
Education
Bachelor of Economics - Finance
Hunan University of Finance and Economics
Chang sha，China 2015.08 - 2019.08
Master of Science -
University of Birmingham
Birmingham 2025.09 -
Skills
- Data analysis (Excel, Tableau)
- Data visualisation
- Customer behaviour analysis
- Member engagement and retention awareness
- Problem solving and analytical thinking
Timeline
Master of Science -
University of Birmingham
2025.09 -
Gym Coach
SHUAI ZHANG
2022.07 - 2024.06
Securities Company Staff
ZEDONG LIU
2020.01 - 2022.05
Bachelor of Economics - Finance
Hunan University of Finance and Economics
2015.08 - 2019.08