William Wong
London
Summary
A performance-driven and innovative professional with over 10 years of passion for international market expansion, portfolio development, and strong relationship-building. Proficient in category execution and planning, market trend analysis, and successful product launch to drive revenue with cross-functional teams.
Overview
13
13
years of professional experience
Work History
Category Manager
Company of Animals Limited
05.2023 - Current
- Created and executed a 5-year brand plan with market research and category plans to drive global brand development, efficiently spending allocated budgets
- Launched new products from the concept phase to the market, and achieved a 15% increase in monthly sales
- Directed international tradeshows to build brand recognition and new product releases
- Developed and executed successful marketing campaigns, ad plans, and brand positioning
International Brand Manager
United Perfumes Limited
08.2018 - 12.2022
- Increased revenue from £3M to £6M through targeted sales and marketing campaigns
- Expanded business to six new countries, including Thailand, Malaysia, and Nigeria
- Increased brand equity through tailored product training, enhanced visual merchandising, and sales incentive
Fashion Advisor
Chanel Private Limited
10.2015 - 09.2017
- Achieved over 120% over sales targets and built a client base of zero to 50 repeat customers
Sales Executive
Amici Events and Catering Private Limited
06.2014 - 10.2015
- Acquired five key accounts and received numerous commendations for exceptional service
Sales Associate
Louis Vuitton Private Limited
08.2012 - 05.2014
- Ranked top five out of 70 sales associates and led the introduction of a luxury made-to-order handbag project
Education
Master of Science - International Management
University of Sussex
08.2018
Bachelor of Communication (Honours) - Public Relations
University Tunku Abdul Rahman
05.2012
Skills
- Category Strategy Development
- Brand & Portfolio Management
- Market Analysis & Expansion
- Go-to-Market Strategy
- Sales & Revenue Growth
- Strategic Partnership Development
- Vendor & Supplier Management
- Stakeholder Relations
- Market & Trend Research
- Budget Management
- International Business Development
- Tradeshow & Events Management
- Team Building & Leadership
- Problem-Solving
- Adaptability and Resilience
- Category innovation
- Sales training
- Consumer insights
- Data review
Languages
English
Proficient
C2
Mandarin
Proficient
C2
Cantonese
Proficient
C2
Malay
Advanced
C1
Timeline
Category Manager
Company of Animals Limited
05.2023 - Current
International Brand Manager
United Perfumes Limited
08.2018 - 12.2022
Fashion Advisor
Chanel Private Limited
10.2015 - 09.2017
Sales Executive
Amici Events and Catering Private Limited
06.2014 - 10.2015
Sales Associate
Louis Vuitton Private Limited
08.2012 - 05.2014
Bachelor of Communication (Honours) - Public Relations
University Tunku Abdul Rahman
Master of Science - International Management
University of Sussex
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