Summary
Overview
Work History
Education
Skills
Timeline
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William Slater

Performance Marketing Executive
Littlehampton

Summary

2 Kent Road, Littlehampton, BN17 6LG Personal Statement I am motivated, great with people and communication and work well independently and in groups, both when needing to take control and manage the team as well as stepping back and working as a more equal part of it. My time running my own event promotion business has given me a deep understanding of growth driven project work, marketing both online and off, direct customer acquisition and planning. Added to that my time as a sales and marketing manager helping grow an automotive business has given me adaptability to work well marketing any kind of product and a dedication to ROI based budgeting and reporting. I ensure that I never stop learning, constantly aiming to upskill myself in business, sales, marketing and more. This is why I took the time to learn full stack development (which has been unbelievably helpful in communication between marketing and software design departments, allowing me to almost act as a translator between the two) and work to continually learn more whenever I can, always aiming to grow both personally and professionally.

Overview

4
4
years of professional experience
3
3
years of post-secondary education

Work History

Freelance Marketing Consultant

Slater Marketing Limited
London, England, United Kingdom
08.2022 - Current
  • Setting up Martech stack to assist in growth within the clients financial constraints and desired results.
  • Content creation with a specific focus on industry and persona based guidance.
  • Creating blog and social media content for SEO based lead acquisition.
  • Setting up PPC and social campaigns as well as running social media management for LinkedIn, Facebook and Instagram.
  • Website design (primarily via WordPress with additional custom JS, HTML and CSS) copy, outsourcing and all other various small necessities.
  • In my time as a freelance marketing consultant I’ve worked with SaaS software, finance partnerships working directly with Tide Banking via Reform Financial and multiple E-commerce and Food and Beverage businesses.

Performance Marketing Executive

Alliantist limited, ISMS, Sussex Innovation Centre, SB
Brighton, ESX
03.2022 - 09.2022
  • CRM management and task designation working within HubSpot.
  • Handling Martech integration for Hubspot, Leadfeeder, Lusha, ChiliPiper, Hotjar and Analytics.
  • Content creation with a specific focus on building B2B industry and region specific guides for PPC campaigns.
  • Google Analytics and heatmap based incremental CTA improvements for lead generation.
  • General data enrichment and workflow creation and optimisation.
  • Assisting my line manager in any and all projects with a focus on growing the demand generation team.

Sales and Marketing Manager

Pelaschi Cars
Perth, PKN
03.2020 - 06.2021
  • Assisting in growing the company to a £3.1m valuation.
  • Managing and directing the four person sales team.
  • Managing all social media presence and building our potential customer base.
  • Planning, building and executing all PPC and social media campaigns.
  • Managing sales processing and finance options for clients as well as the complete monetary side of the business.

CEO

Trash Talk Media Limited
Brighton
09.2017 - 03.2020
  • Grew the company over the course of 3 years from a one man start-up to a £2.2m valuation.
  • Organising events and all necessary marketing, ticketing and bookings.
  • Working with venues, booking agents and outside contractors to find the best deals and shows.
  • Making smart choices about case by case PPC budget designation and design.
  • Handling all web design, graphic design and content creation.

Education

Level 3 Diploma - Full Stack Development

Code Institute
01.2021 - 01.2022

Level 3 Extended Diploma - Music Business and Management

Northbrook MET
09.2017 - 06.2019

Level 3 Diploma - Sport

Chichester College
09.2016 - 06.2017

Skills

ROI analysis

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Timeline

Freelance Marketing Consultant

Slater Marketing Limited
08.2022 - Current

Performance Marketing Executive

Alliantist limited, ISMS, Sussex Innovation Centre, SB
03.2022 - 09.2022

Level 3 Diploma - Full Stack Development

Code Institute
01.2021 - 01.2022

Sales and Marketing Manager

Pelaschi Cars
03.2020 - 06.2021

Level 3 Extended Diploma - Music Business and Management

Northbrook MET
09.2017 - 06.2019

CEO

Trash Talk Media Limited
09.2017 - 03.2020

Level 3 Diploma - Sport

Chichester College
09.2016 - 06.2017
William SlaterPerformance Marketing Executive