William Newberry
East Peckham ,Kent
Summary
Dynamic, friendly and professional, with a proven track record in business development and territory sales management. I have worked within a number of industries all of which are within the industrial / manufacturing and construction sectors.
I demonstrate strong verbal and written communication skills, and thrive in collaboration with internal teams to drive growth. Proficient in CRM systems, technical selling, and account management, with a keen ability to learn new technical details and techniques
I am adept at implementing cold calling strategies to generate new business opportunities. I have a fantastic record of new business generation.
I enjoy using my technical knowledge and history in industry to provide customers with service and solutions that benefit all parties.
Overview
28
28
years of professional experience
35
35
years of post-secondary education
Work history
Area Sales Representative
Nico Manufacturing Ltd
Clacton on Sea , Essex
2017.08 - Current
- Selling UK manufactured stainless steel hardware components to the UPVC window industry
- Managing a territory with a value of c£3,000,000
- Travel extensively throughout assigned region - SE and SW UK
- Maintaining relationships with 200+ customers
- Customers vary in size from less than £1k pa, to over £200k pa
- New Business Generation - the top 20 accounts I have brought on board contributed 30% (£873,000) to turnover for financial year 2025/2026.
- Consistently exceeded territory targets as part of a team that has grown the company from c£7.5m turnover 2018, to c£12m turnover 2026
- Working in collaboration with internal sales team to effectively deal with customer enquiries and problems
- Working in collaboration with technical and design teams to develop new products and answer technical customer questions
- Successful at introducing new products to the market to expand existing customer revenue, and to open new revenue streams
- Keep CRM system up to date with relevant sales activity, using it to diarise follow up calls and quotations
- Provide touchpoint for customers who need advice on product specification or application
Area Sales Representative
Parkersteel
Canterbury , Kent
2014.06 - 2017.07
- Working for large steel processor / stockholder with at turnover of £100m+
- Selling stock steel and processed steel packages to the steel fabrication industry
- Responsible for maintaining relationships with customers in collaboration with the internal sales team
- Engage existing stockholding customers to adopt processed product in order to increase their efficiency and decrease lead times
- Successful in dispute resolution to both parties satisfaction
- Successfully identified new business opportunities and won by working closely with the internal sales and administration functions
- Many new customers brought into the business with annual spends of c£5k to £500k pa.
- Assessment and recommendation of increases to credit limits to drive growth with existing customers
- Maintained pipeline of upcoming customer contracts
Area Sales Representative
Builders Beams Ltd
Crawley, West Sussex
2012.05 - 2014.06
- Selling and promoting into national and independent builders merchants
- Selling fabricated steelwork and concrete reinforcement products to contractors through their chosen builders merchant
- Selling steel concrete reinforcement products to builders merchants for stock
- Presentations to merchant management and external sales teams in order for them to get enquiries to us from their customers
- Attending trade events to drive awareness of the merchant offer
- Developed better CRM procedures to get better penetration when marketing
- Collaboration with technical and sales teams to ensure that enquiries were dealt with in accurate and timely fashion
- Feeding the internal sales team with quality leads and contact information to help grow sales. Using this strategy we grew Jewson sales from c£250k to c£700 with a mix of low value (£1k) and high value (£50k) orders
- Detailed monthly report of individual branch performance, including conversion rates to highlight best performers
Retail Sales - Cycling
Evernden Cycles
Paddock Wood , Kent
2010.10 - 2012.05
- Selling bicycles and associated equipment to customers with wide range of experience and need
- Consistently the best performing sales person on the shop floor
- Learned a large, technical product range to accurately assess and recommend the right equipment for customer budget and requirement
- Used a collaborative sales approach to sell the best possible solution, ensuring customer satisfaction and loyalty
- Upselling where possible without losing sight of the base requirement
- Worked well as part of a small team of sales staff and mechanics
- Carried out day to day shop duties
Sales Representative
Camlock Systems
Eastbourne, East Sussex
1998.02 - 2010.08
- Industrial designer and manufacturer of locking systems
- Industries served included amusement and vending machine manufacture, and end user
- Managed Southern UK territory
- Maintaining relationships with existing customers
- Successful new business generation
- Work closely with technical and design teams to develop new product lines
- Achieve territory growth in line with company objectives
Sales Representative
Global MSI plc
Tonbridge , Kent
2000.08 - 2010.02
- Global MSI designs, manufactures and installs steel structures for the petrol forecourt
- Sales of steel framed petrol forecourt structures - canopies, shops
- Sales of industrial steel framed storage structures - canopies, extensions
- Sales of forecourt products - oil separators, pump island surrounds
- Liaison with contractors, forecourt owners, architects
- Responsible for marketing the industrial side of the business to drive market awareness of Global MSI
- Carry out site visits and surveys
- Developed and implemented improved CRM and internal project handover procedures
- Prepare and present quotations
- Liaison with our project management and technical team
Education
O Level - Maths
Beacon School
Crowborough, East Sussex 1981.09 - 1987.07
O Level - Physics
Beacon School
Crowborough, East Sussex 1981.09 - 1987.07
O Level - English Language
Beacon School
Crowborough, East Sussex 1981.09 - 1987.07
O Level - History
Beacon
Crowborough, East Sussex 1981.09 - 1987.07
O Level - Commerce
Beacon School
Crowborough, East Sussex 1981.09 - 1987.07
O Level - French
Beacon School
Crowborough, East Sussex 1981.09 - 1987.07
Skills
- Strong verbal communicator
- Strong written communicator
- Excellent collaboration with internal teams
- Business development / proven new business generator
- Excellent technical understanding and able to learn new technical details easily
- Account management
- Cold calling strategies
- Technical selling
- Territory sales management
- CRM systems proficiency
Affiliations
- cycling
- running
- photography
- music - playing guitar, mandolin , ukulele
- horology
- spending quality time with my wife
Timeline
Area Sales Representative
Nico Manufacturing Ltd
2017.08 - Current
Area Sales Representative
Parkersteel
2014.06 - 2017.07
Area Sales Representative
Builders Beams Ltd
2012.05 - 2014.06
Retail Sales - Cycling
Evernden Cycles
2010.10 - 2012.05
Sales Representative
Global MSI plc
2000.08 - 2010.02
Sales Representative
Camlock Systems
1998.02 - 2010.08
O Level - Maths
Beacon School
1981.09 - 1987.07
O Level - Physics
Beacon School
1981.09 - 1987.07
O Level - English Language
Beacon School
1981.09 - 1987.07
O Level - History
Beacon
1981.09 - 1987.07
O Level - Commerce
Beacon School
1981.09 - 1987.07
O Level - French
Beacon School
1981.09 - 1987.07