William Longmatey

Founder & Creative Director – TheWill (Clothing Brand)

• Founded and manage TheWill, an independent clothing brand focused on original streetwear design.
• Personally design all clothing pieces, from concept sketches to final samples, blending creativity with market trends.
• Conduct in-depth research into fashion marketing strategies, target audiences, and competitor positioning to inform campaigns.
• Develop and manage budgets for manufacturing, sampling, and production, ensuring cost-efficiency and quality control.
• Create and publish engaging social media content to build brand identity, drive traffic, and grow community organically.
• Gained hands-on experience in brand building, creative direction, and entrepreneurship through self-driven passion and discipline.